current position:Home>Cook has been Apple's CEO for 10 years and is expected to launch Apple cars in his next term

Cook has been Apple's CEO for 10 years and is expected to launch Apple cars in his next term

2021-08-31 06:13:09 TechWeb

【TechWeb】8 month 25 Daily news , According to foreign media reports ,2011 year 8 month 24 Japan , Jobs resigned from Apple CEO The position of , Transfer to Chairman , The board of directors shall thereupon appoint the then President COO Tim · Cook is the new CEO, And grant him a deadline 10 Year of 100 Ten thousand restricted shares , Cook immediately began his apple CEO career .

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And on Tuesday local time , Cook took over as apple CEO, It's full 10 year .

In the position of CEO Ten years , Apple under cook's leadership is constantly on iPhone、iPad And Mac These three product lines have been updated since the Steve Jobs era , The operating system is also following the tradition of updating every year , A smart watch conceived by jobs when he was alive Apple Watch, stay 2014 It was also successfully launched in , Also launched a smart speaker HomePod And wireless headphones AirPods Wait for new products . Contributed more than half of the revenue iPhone, During cook's term of office, he successfully entered 4G, And began to support 5G, It has crossed three mobile communication periods .

Served as apple in cook CEO period , except iPhone and iPad Continue to use Apple self-developed 、 More and more powerful A Family processor ,Mac The product line also began to adopt Apple's self-developed technology Arm Architecturally M Series of chips , Further consolidate the self-sufficiency of the core components of Apple's hardware products .

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And cook is CEO period , Looks like a spaceship 、 The cost is as high as 50 The new $100 million Apple headquarters , It has also been successfully started and completed . This is Apple's new headquarters , Jobs had been planning... When he was alive .2011 year 6 month , Jobs was in Cupertino City Council, California , The plan for Apple's new headquarters was explained to lawmakers , And showed the renderings of the new headquarters to members of Parliament . But unfortunately , Jobs, who was struggling with the disease at that time , Failed to survive the disease , After two months, he resigned from Apple due to illness CEO, And in the year 10 month 5 The sun died , Failed to wait until the day when the new headquarters was started and completed , He could not host a press conference in his new Apple headquarters .

Cook took over CEO after , He went all out to promote jobs's unfinished work , A new plan was soon established , Through EIA , And started the construction of the park , Although the contractor was changed during the period , The project has also been delayed , However, the construction of the new headquarters park is still advancing , stay 2017 year 2 In June, it was officially announced that it was named “Apple  Park”, And put into use that year , Many employees, including cook, settled in the office . The auditorium in the new headquarters park for major issues such as press conferences , It was named jobs theater , In memory of the late founder Steve Jobs .

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The ground part of jobs theater

Although in the role of apple CEO Ten years , Cook led apple to continue their brilliance in the field of consumer electronics , Apple's market value has also changed from the lack of success at the time of taking over 5000 Billion dollars , It jumped to Monday local time 2.59 Trillions of dollars , But in Cook's ten-year term , It is still widely believed that Apple has not launched a system that can match the one that existed in the Steve Jobs era iPhone Comparable new products .

however , Apple last year 9 In June, cook was granted a new stock option , Ready to keep cook until 2025 year . And if cook is in office for another five years CEO, The long rumored Apple car , It is expected to come true , Become cook as apple CEO Heavy new products launched during .

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The apple car project has been rumored for a long time ,2016 It has been reported that Apple has been digging around for automobile related engineers 、 Secretly set up a research and development laboratory in Berlin, Germany 、 Retired hardware executives came out again and other car related news . It is generally believed that , Code name “ Titan ” Apple car project , Start time inside Apple , Well before rumors abound 2016 year . At the end of last year and the beginning of this year , It has been reported many times that Apple cars will 2024 The news that production began in .

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