current position：Home>Investment bank: Google may pay Apple $15 billion this year to maintain its default search position
Investment bank: Google may pay Apple $15 billion this year to maintain its default search position
2021-08-31 21:00:04 【TechWeb】
Sina science and Technology News Beijing time. 8 month 26 Morning news , As report goes , Google wants to be iPhone、iPad and Mac The default search engine for , Apple needs to pay a lot of money every year , This has long been known . But now , From the investment bank Bernstein The latest report says , Google may pay up to... This year 150 Billion dollars , a 2020 Increase by half in .
Bernstein Estimate in the report to investors , Google 2021 The annual fee paid to Apple will increase to 150 Billion dollars ,2022 reach 180 Million to 200 Billion dollars . This data “ Based on Apple's public documents and a bottom-up analysis of Google's traffic acquisition costs .”
Bernstein Analyst Tony Sarkozy Nagi （Toni Sacconaghi） Express , Google may pay a high price to ensure that Microsoft does not surpass itself . Analysts listed two potential risks facing Google's payment to Apple , One is regulatory risk , Another is that Google no longer thinks the deal is worth it .
“ We think Google faces two potential risks in paying Apple ：（1） Regulatory risk , We believe that this risk does exist , But it may not appear until a few years later ; We believe that the potential impact of adverse regulations on Apple's gross profit is 4% to 5%;（2） Google chose not to pay apple to become the default search engine for all devices , Or want to renegotiate payment terms , With a view to reducing costs . We pointed out in our previous research report that , Google may pay this fee to ensure that Microsoft does not give a higher price . For all that , because 2022 The annual cost may reach 180 Million to 200 Billion dollars , So Google's strategy is not impossible .”
Apple decided to use Google as iPhone、iPad and Mac The default search engine has been for several years , But in recent years, it has been increasingly criticized by the outside world . In an interview earlier this year , Jenny, senior director of global privacy at Apple · Hovas （Jane Horvath） Explain why the company risked privacy to reach the deal ：
“ Google is currently the most popular search engine . We do support Google , But it's also built in DuckDuckGo, Recently, it is also ready to build Ecosia.”
The fees paid by Google account for a large proportion of Apple's increasingly important service sector . Apple has been paying great attention to the service business all these years , To prove to investors , In addition to making money from hardware , The company also has other means of increasing revenue .
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