current position:Home>ZuLong entertainment lost 85.835 million yuan in the first half of the year, a year-on-year decrease of about 89.1%

ZuLong entertainment lost 85.835 million yuan in the first half of the year, a year-on-year decrease of about 89.1%

2021-08-31 21:58:14 TechWeb

【TechWeb】8 month 26 Daily news , ZuLong entertainment release 2021 Mid year results , First half revenue 5.538 One hundred million yuan , fell 8%; Gross profit margin by 2020 In the same period of 75.3% Up to 79.6%; The adjusted net loss is 4710 Ten thousand yuan , The adjusted net profit in the same period last year was about 1.516 One hundred million yuan ; Loss during the period 8583.5 Ten thousand yuan , Year on year decrease of about 89.1%.

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Results show that , The decrease in revenue during the reporting period was mainly due to the first paragraph SLG Games are issued outside Chinese mainland . And MMORPG Game comparison ,SLG The game has a long growth stage , Used to build player groups and obtain market coverage ; In this stage, the growth rate of the number of players and recharge is relatively slow .

The adjusted loss was mainly due to the increase in R & D expenditure to meet the business expansion needs of the group , It is mainly due to the increase in employee welfare expenses engaged in R & D activities and expenses for outsourced technical services ; And increased sales and marketing expenses , Mainly due to the increase in promotion and advertising expenses .

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