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What are the business models of car rental short video

2021-08-31 22:12:42 Che Meiqi

In recent years , The competition in the domestic high-end car market is also becoming increasingly fierce , Under the pressure of competition , At present, car rental has gradually become a hot issue of common concern to automobile manufacturers and automobile circulation enterprises . Purchasing by renting is also gradually accepted by some high-end brand car manufacturers and businesses . Compared with medium and low-end cars , The advantages of renting and purchasing high-end brand cars are more obvious , Outstanding features , And easy to promote .

China's car rental industry is still at an early stage of development , Low permeability , The future has great potential . Car rental services can be divided into financing car rental and operating car rental according to the nature of leasing , Operating car rental can be divided into short rental and long rental according to the length of rental time , At present, most rental vehicles on the market are used for short-term rental , Short term rental is the most popular way of car rental .

1、 Contract lease

Contract lease means that during the lease term , The lessee has the right to use the vehicle 、 The leasing company owns the ownership of the vehicle , At the end of the lease term, the vehicle shall be returned to the leasing company . The lessee shall not bear the residual value risk of the vehicle , At the expiration of the lease term, the lessee has no option to retain the purchase , The lease term is generally 2-4 year .

2. finance lease

The difference between financial lease and contract lease is , The last rent of the lease term needs to cover all the investment of the leasing company . At the end of the lease , The vehicle will be sold by the leasing company to a third party .

3. hire-purchase

Hire purchase means that the lessee pays the down payment ( about 10%-50%), Pay the rent on schedule , Acquire the ownership of the vehicle after the lease expires . This kind of transaction is more like a loan secured by a vehicle , Therefore, the interest rate is lower than that of unsecured loans .

4. Personal contract lease

Means at the beginning of the lease , The two sides of the transaction agreed in advance on a balance payment , At the end of the lease term, the lessee can obtain the ownership of the vehicle by paying the balance payment . If the lessee does not want to continue to use the vehicle , The vehicle can be returned directly to the lessor .

5. Buy by rent

Purchasing by leasing means that during the lease term , The lessee has the right to use the vehicle 、 The leasing company owns the ownership of the vehicle , Acquire ownership of the vehicle after the lessee pays the last rent . The lease term is generally 2-4 year .

Buying for rent transactions are much like personal contract leases , The difference is that the lessee who purchases on behalf of the lessee needs to keep the purchased vehicle when the lease term expires .

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