Monthly live users decreased, the value of bitcoin plummeted, and metu lost 138 million in the first half of the year

【TechWeb】8 month 26 Daily news , Mido released as of 2021 year 6 month 30 The results of the first half of July . Results show that , Mido's revenue in the first half of the year 8.06 One hundred million yuan , Year-on-year growth 44.6%; loss 1.38 One hundred million yuan , The same period last year was a loss 2499 Ten thousand yuan ; Adjusted net profit 3340 Ten thousand yuan , The same period last year was 2494 Ten thousand yuan ; The total number of monthly active users in the first half of the year 2.458 Billion , fell 5.8%.

at present , Mito's revenue comes from online advertising 、 Advanced subscription services and in app purchases 、 Internet value-added services, etc .

2021 In the first half of , Total revenue of metu 8.06 One hundred million yuan , Year-on-year growth 44.6%; gross profit 5.33 One hundred million yuan , Year-on-year growth 49.8%.

among , Online advertising is still the biggest source of revenue for Mito , Online advertising revenue 3.93 One hundred million yuan , Year-on-year growth 23.3%; Advanced subscription services and in app purchases are the fastest growing businesses , Contributed to 2.11 Billion income , Year-on-year growth 150.7%; Internet value-added service income 3534 Ten thousand yuan , Year-on-year growth 65.6%.

It is worth noting that , Although in the first half of the year, all revenues of metu increased to varying degrees year-on-year , However, the total number of monthly active users of Meitu products increased year-on-year 5.8% The fall of , from 2.61 Billion down 2.45 Billion .

Products of metu , In addition to the slight increase in the number of monthly live users of beauty Cameras , Meitu Xiu Xiu 、BeautyPlus The number of monthly active users of and other products decreased to varying degrees ,BeautyPlus The decline of more than 17%.

Metu said ：“ In terms of long-term development , The company has been focusing on the beautiful track , An industry that can become beautiful .”

But in reality , The investment in cryptocurrency bitcoin and Ethereum has become the biggest factor in the profit fluctuation of metu in the first half of the year .

By 2021 year 6 month 30 Japan , Due to the depreciation of bitcoin 1.119 RMB 100 million impairment loss , The loss of Meitu company in the first half of the year reached 1.38 One hundred million yuan .

According to metu's disclosure , The fair values of bitcoin and Ethereum purchased are about 6520 Thousands of dollars 、3220 Thousands of dollars . Bitcoin fair value decreases 1.119 RMB 100 million , Ethereum increases 9490 RMB 10,000 yuan . however , By 2021 year 6 month 30 Bitcoin decreased by about 1.119 RMB 100 million has been recognized as impairment , The increase in the fair value of Ethereum purchased is about RMB 9490 RMB 10000 is not recognized as revaluation income . therefore , In the first half of the year, only 1.119 Impairment loss of RMB billion cryptocurrency .

in addition , Due to the increase of government subsidies , Bring... To Meitu 4710 Other income of 10000 yuan , The same period last year was just 2040 Ten thousand yuan .

By 2021 year 6 month 30 Japan , Total cash and other current financial resources held by metu 11.08 One hundred million yuan , And six months ago 2020 year 12 month 31 Japan , The data is 21.82 One hundred million yuan .