current position:Home>Amazon joins hands with 11th Street to launch overseas direct purchase service in Korea

Amazon joins hands with 11th Street to launch overseas direct purchase service in Korea

2021-09-01 02:01:55 TechWeb

Beijing time. 8 month 26 Afternoon news , As report goes , South Korea SK telecommunication ( SK Telecom Co. ) Its e-commerce platform 11 Street, (11Street) Cooperate with Amazon to launch overseas direct purchase service .

Through this service , Consumers will be able to start from... At the end of this month 11 Order tens of millions of Amazon products on the street website , Including golf supplies 、 The book 、 Electronic products, 、 Cosmetics, etc .

At present, the Korean e-commerce market is dominated by Naver、Coupang、 E-mart (E-Mart) And other enterprises .11 The street teamed up with Amazon , Whether the counter attack can succeed has attracted much attention .


8 month 25 Japan ,11 Street, CEO Li Xianghao ( The sound ) Said at an online press conference :“ Compared with the existing overseas direct purchase service , The number and scale of our products will be overwhelming .”

11 The main products that street and Amazon will launch are sports and leisure products 、 Household goods and tens of millions of books . Relevant people of the company pointed out that :“ Except for some commodities such as large household appliances that will involve tariff issues , Customers can buy most of Amazon's products .”

The company believes that the convenient and fast way of shopping is 11 Street's greatest competitiveness . Consumers can go through 11 Street website can easily buy Amazon products , The language barrier of overseas shopping and cross-border payment have been removed .

The market is expected to continue to heat up

11 Street's partnership with Amazon is SK The result of Telecommunications's long-term efforts . The company is also seeking cooperation with Amazon in Southeast Asia and other regions , To expand overseas markets .

SK Last year, 11 In June, it announced the establishment of a partnership with Amazon . Korea is the third country that Amazon will cover 12 A country , It is also the first site that Amazon chooses to cooperate with local enterprises .

With 11 Street into overseas direct purchase business , The market is expected to continue to heat up . South Korea's overseas direct purchase market is expanding , It is expected that the market scale will increase to 6 Trillions of the won ( About us 332.59 One hundred million yuan ).

According to the Korea National Bureau of Statistics , The amount of overseas direct purchase transactions is from 2018 Year of 2.97 Trillion won to 2020 Year of 4.11 Trillions of the won . The volume of overseas direct purchase transactions in the second quarter of this year was 1.12 Trillions of the won , Year-on-year growth 22.6%.

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