current position：Home>Meituan launched the "take out operation advanced class" to train senior digital talents for the take out industry
Meituan launched the "take out operation advanced class" to train senior digital talents for the take out industry
2022-02-02 15:03:26 【gentleman】
2021 year 12 month , Meituan “ Takeout operation talent training program ” Will push the advanced class again , This is the junior class 、 After intermediate class , Further upgrading of training objects and contents .“ Take out operation advanced class ” Not only at the practical and operational level , But starting from brand potential energy and business model , Improve the trading ability of the participants , For the future development of the takeout industry, reserve senior talents who can both practice and understand theory .
From practical operation to trading , Take out operation personnel training is further advanced
2020 year 5 month , Meituan training 、 Meituan new catering Research Institute and the education and training center of the Ministry of human resources and Social Security launched “ Takeout operation talent training program ”. The training is aimed at business understanding 、 Product development 、 Platform operation 、 User operations 、 Data analysis includes 5 Courses are offered for each core competence , Those who successfully pass the course examination will receive the certificate jointly issued by the education and training center of the Ministry of human resources and social security and meituan .
The “ Take out operation advanced class ”, In depth of knowledge 、 The level of ability training is obviously different from the primary and intermediate classes ： The advanced class will be based on practical operation and operation , Explore innovative ways to play takeout , Break through the revenue bottleneck ; Deep understanding of takeout business model , Strategic thinking of expanding store operation and development ; Explore the path of brand breaking , Further expand the brand potential .
according to the understanding of ,“ Take out operation advanced class ” It is mainly for people who have experience in the operation and trading of catering industry , For example, the take out operation director of chain brand businesses 、 Yes 2 Take out shop owner with more than years of trading experience 、 Brand founders who want to layout the takeout business .
Train professionals for the catering industry , Help businesses transform into digital
Stimulated by the epidemic , The digitization process of the catering industry has accelerated , It has gradually become an industry consensus that takeout is as important as Hall Food , In this “ Double home ” Time , If businesses want to develop and grow in the fierce market competition , We need to actively embrace digital transformation .
In order to realize the common prosperity of farmers 、 Shaanxi Xi'an, which focuses on the special snacks in Guanzhong “ Yuanjia village ” For example , from 5 name 90 The takeout operation team composed of college students , Through strategy making 、 Professional management of online marketing and other links , Comprehensively improved the take out revenue of Yuanjia village , Led local farmers to get rich . More and more small and medium-sized businesses also begin to pay attention to digital operation , There is a growing shortage of takeout operators .
In this context , Meituan launched “ Takeout operation talent training program ”, Provide talents with digital operation thinking and methods for the catering industry . Up to now , Meituan has delivered 4000 More than 10 takeout operators , They are both practical and theoretical , It provides talent support for the catering industry to adapt to the changes of the new situation .
“ Takeaway operator ” The emergence of this new profession , It shows that the takeout operation is gradually becoming professional , This has also released more employment opportunities in the field of local life services . Zhaopin and other platforms show , In beishangguangshen and other first tier cities ,“ Take out operations ” There is a large demand for relevant posts , And the monthly salary of most positions exceeds 1 Ten thousand yuan , In addition to traditional catering practitioners , Many fresh graduates 、 veterans 、 Migrant workers 、 People with disabilities choose to engage in “ Takeaway operator ” This new profession .
The relevant person in charge of meituan new catering Research Institute said ：“ The digital transformation of traditional catering is the general trend , Only a better understanding of online operation , Only in this way can we adapt to the changes of the new situation . We hope to take advantage of the platform , Cultivate talents with digital thinking for the majority of businesses ; At the same time, more employment opportunities will be released in the field of local life services , We are happy to see more people choose ‘ Takeaway operator ’ This profession .”
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