Meituan launched the "take out operation advanced class" to train senior digital talents for the take out industry

2021 year 12 month , Meituan “ Takeout operation talent training program ” Will push the advanced class again , This is the junior class 、 After intermediate class , Further upgrading of training objects and contents .“ Take out operation advanced class ” Not only at the practical and operational level , But starting from brand potential energy and business model , Improve the trading ability of the participants , For the future development of the takeout industry, reserve senior talents who can both practice and understand theory .

From practical operation to trading , Take out operation personnel training is further advanced

2020 year 5 month , Meituan training 、 Meituan new catering Research Institute and the education and training center of the Ministry of human resources and Social Security launched “ Takeout operation talent training program ”. The training is aimed at business understanding 、 Product development 、 Platform operation 、 User operations 、 Data analysis includes 5 Courses are offered for each core competence , Those who successfully pass the course examination will receive the certificate jointly issued by the education and training center of the Ministry of human resources and social security and meituan .

The “ Take out operation advanced class ”, In depth of knowledge 、 The level of ability training is obviously different from the primary and intermediate classes ： The advanced class will be based on practical operation and operation , Explore innovative ways to play takeout , Break through the revenue bottleneck ; Deep understanding of takeout business model , Strategic thinking of expanding store operation and development ; Explore the path of brand breaking , Further expand the brand potential .

according to the understanding of ,“ Take out operation advanced class ” It is mainly for people who have experience in the operation and trading of catering industry , For example, the take out operation director of chain brand businesses 、 Yes 2 Take out shop owner with more than years of trading experience 、 Brand founders who want to layout the takeout business .

Train professionals for the catering industry , Help businesses transform into digital

Stimulated by the epidemic , The digitization process of the catering industry has accelerated , It has gradually become an industry consensus that takeout is as important as Hall Food , In this “ Double home ” Time , If businesses want to develop and grow in the fierce market competition , We need to actively embrace digital transformation .

In order to realize the common prosperity of farmers 、 Shaanxi Xi'an, which focuses on the special snacks in Guanzhong “ Yuanjia village ” For example , from 5 name 90 The takeout operation team composed of college students , Through strategy making 、 Professional management of online marketing and other links , Comprehensively improved the take out revenue of Yuanjia village , Led local farmers to get rich . More and more small and medium-sized businesses also begin to pay attention to digital operation , There is a growing shortage of takeout operators .

In this context , Meituan launched “ Takeout operation talent training program ”, Provide talents with digital operation thinking and methods for the catering industry . Up to now , Meituan has delivered 4000 More than 10 takeout operators , They are both practical and theoretical , It provides talent support for the catering industry to adapt to the changes of the new situation .

“ Takeaway operator ” The emergence of this new profession , It shows that the takeout operation is gradually becoming professional , This has also released more employment opportunities in the field of local life services . Zhaopin and other platforms show , In beishangguangshen and other first tier cities ,“ Take out operations ” There is a large demand for relevant posts , And the monthly salary of most positions exceeds 1 Ten thousand yuan , In addition to traditional catering practitioners , Many fresh graduates 、 veterans 、 Migrant workers 、 People with disabilities choose to engage in “ Takeaway operator ” This new profession .

The relevant person in charge of meituan new catering Research Institute said ：“ The digital transformation of traditional catering is the general trend , Only a better understanding of online operation , Only in this way can we adapt to the changes of the new situation . We hope to take advantage of the platform , Cultivate talents with digital thinking for the majority of businesses ; At the same time, more employment opportunities will be released in the field of local life services , We are happy to see more people choose ‘ Takeaway operator ’ This profession .”