New action of Zhihu content marketing: planting grass and trees elsewhere
2022-02-02 17:48:27 【TechWeb】
【TechWeb】12 month 16 Daily news , Know how to publish videos 《 Know the forest 》, Formally put forward “ Plant grass elsewhere Know how to plant trees ” Content marketing philosophy . As explained in the video , Know how to create content 、 The growth of brand merchants in Zhihu is compared to “ Planting trees ”, Different from the grass planting mode , Planting trees is more systematic 、 More professional 、 More believable 、 Longer term .
As a high-quality content Q & a community platform , Know that there is natural “ Planting trees ” advantage , Q & a community's natural attributes , Informative system 、 Answer: the Lord is dedicated and professional , Perfect community ecological governance , Also for the “ Planting trees ” Provides natural soil and fertilizer .
Zhihu's question and answer mechanism covers all user life and consumer demand scenarios , Help the laying of brand system from brand story 、 Product science popularization 、 Product evaluation 、 Experience introduction, etc , Systematically and objectively display the brand content , Long term service brand building , Reap sustained business growth and user trust .
What do you know 2021 Released in 《 Announcement of special action for community ecological governance 》, Carry out special treatment actions , Crack down on illegal marketing , Purify the community environment and atmosphere , Provide healthier services for content marketing 、 Sustainable community environment .
Besides , The long tail effect of Zhihu content is also more prominent , data display , In knowing the number of views TOP1000 Of the problems , Yes 48.3% The problem has been created for more than 1 year , The average creation time is 21.7 Months .
author[TechWeb],Please bring the original link to reprint, thank you.
The sidebar is recommended
- The net profit of Jinshan office in the first half of the year was 549 million yuan, a year-on-year increase of 53.54%
- Kwai LAN blue V promotion process
- Kwai: the second quarter average daily live user 293 million 200 thousand year-on-year growth of 11.9%
- The national team entered and invested 1 billion yuan in round a financing. Muxi integrated circuit led the high-performance GPU localization light source capital as the exclusive financial consultant
- Viewpoint | how long can the waist and tail of the new forces of building cars last?
- The registered capital of the affiliated company of station B increased to 500 million, an increase of 400%
- Tencent investment Piru general mobilization company
- Ministry of industry and information technology: promote the comprehensive commercialization of sodium ion batteries and guide the high-quality development of sodium industry
- Industry chain: TSMC's OEM price of 16nm and below will be increased by 10%
- Samsung's lawsuit against Huawei was rejected again
guess what you like
Global wafer orders have been scheduled until the end of next year and are still negotiating long-term contracts with more customers
Xi Jinping: carrying out the concept of new development and carrying forward the spirit of Sai Han dam to strive for the main task of economic and social development for the whole year
2021 financial accounting management software
Translation app tens of millions, which translation software is the "translator" in our hearts?
Nubank, funded by Buffett, plans to go to the United States for IPO, with a target valuation of more than $55.4 billion
Tongcheng Yilong plans to change its name. Tongcheng travel signs also need to be changed
Ningde times achieved an operating revenue of 44.075 billion yuan and a net profit of 4.484 billion yuan in the first half of the year
Domestic thriller game "three volts" exposure: the horror is weaker and more suspense than the previous work "fireworks"
1 + 6 + N, this "addition problem" is too "tricky"!
RTX 3090 super exposure: complete ga102 core blessing, performance improvement of 5%
- ZuLong entertainment lost 85.835 million yuan in the first half of the year, a year-on-year decrease of about 89.1%
- The source revealed that apple is testing a new face ID: wearing a mask can also unlock the iPhone
- The world's first cloud native quantum chip design service cloud platform went online
- Observation on "the first city of Hanfu": the night before the transformation of the hottest national fashion industry
- Help teaching and training practitioners to quickly transform and launch CSR projects
- Foreign media said that fast Dog Taxi plans to submit an IPO application to Hong Kong this week
- How to promote Feng Shui industry
- SAIC Hengxu capital established two equity investment partnerships in Jiaxing
- Faraday announced in the future that qmerit will provide electric vehicle home charging service
- Delivery of the first Tesla Model y standard endurance version
- Kwai service certification service number
- "Hello, robot - human, machine and design" exhibition opened at the modern automobile culture center
- Rivian announced the construction of a second new plant in Georgia, worth $5 billion
- Musk: the total investment of Tesla Texas plant will exceed $10 billion
- On the 8th anniversary of one plus one, Liu zuohu announced that he had achieved the target of ten million sales ahead of schedule
- The transaction volume is exaggerated! Shell response is short by muddy water: disassemble and reply one by one
- Huawei applies for "petal payment" trademark
- It is reported that Apple has increased its efforts to develop wireless chips such as baseband and and RF: the share prices of relevant suppliers have fallen sharply
- Rivian announced the construction of a second electric vehicle plant in Georgia, worth $5 billion
- Waymo's self driving vehicle hit a pedestrian. The company said the driver was driving manually
- Official response of "Lei Jun enters private placement" on the Internet: misreading
- Xiaomi responded to "Lei Jun's march into private placement": there is a misunderstanding that it is mainly committed to industrial investment and will not absorb public deposits
- US court approves US $460 million debt restructuring plan of Ruixing coffee
- Win10 store fishing app
- CEO of cruise, GM's autonomous driving subsidiary, resigned
- Ziguang group said it was firmly opposed to Zhao Weiguo's personal words and deeds: it would be held accountable for trying to interfere with and affect the company's reorganization process
- Tencent wechat: wechat out service no longer supports Hong Kong users to dial Hong Kong local phone numbers
- The ant graph calculation is upgraded to the new version of tugraph, and the query efficiency is improved by 10 times
- Abuse sanctions! Us "entity list" involves another 8 Chinese Listed Companies
- 1nm hegemony "secret war" begins
- Home page of Baijia blue V certification
- What's the use of Baijia original certification
- Baijia certification
- What about after-school training institutions after "double reduction"? The education sector responded
- Meituan launched the "take out operation advanced class" to train senior digital talents for the take out industry
- Special praise: PC game plus one: Ubisoft "Lehman: Origin" free collar
- Listed in the "investment blacklist" by the United States, Kuang Shi and Yuncong issued a response statement
- Xiaomi: Lei Jun's entry into private placement Department misread
- "My world" set a new record in the history of the game: the cumulative number of hits exceeded one trillion times!
- The CEO of GM's autonomous driving subsidiary resigned, and the president and CTO became the interim CEO