current position：Home>Once side by side with Huawei and later dragged down by LETV, Coolpad has now attracted Xiaomi tiantuan
Once side by side with Huawei and later dragged down by LETV, Coolpad has now attracted Xiaomi tiantuan
2022-02-03 17:25:52 【Chai Xiao~】
After Huawei's temporary retirement in the past two years , The mobile phone market has ushered in a new wave of climax . Major manufacturers began to make full efforts , Grab the market “ The cake ”. One of the most noteworthy , It is an old brand manufacturer once as famous as Huawei “ Coolpad ”.
In the mobile phone industry , Cool is the big brother in the circle , It was founded in 1993 year , Huawei 、 These brands of Xiaomi were established much earlier , And the predecessor of Coolpad is Yulong communication , The main business includes BP machine 、 R & D and sales of signal base station and other hardware , At the same time, it provides call center solutions for enterprises , Therefore, it has profound technical accumulation .
2003 year , Cool officially entered the mobile phone market , In the same year, it launched China's first CDMA Color screen mobile phone . Just two years later , Cool beat the mobile phone overlord at that time “ Motorola ”, Become the first domestic brand .2014 In the first half of , Cool also took the lead in launching the first 1000 yuan model in China 4G mobile phone , And successfully surpass Samsung 、 Apple , With the global TD Pattern 4G Mobile phone market share first .
It is worth mentioning that , Familiar to us “ Double card double waiting ” and “3G customized ” Two technologies , It's all from cool . It is a pity ,2015 Shortly after LETV took a stake in Coolpad in , LETV's capital chain is facing a fracture crisis , The result is a serious drag on Coolpad . Coolpad has accumulated losses for three consecutive years 70 $ .
Fortunately, cool now “ Resurrection full of blood ”, Not only filled up the debt , And three cool buildings have been built . Besides , Cool in order to return to the Chinese market , Also from the team 、 We have made full preparations from the aspects of strategy .
First of all , Cool introduced “ Xiaomi tiantuan ”. according to the understanding of , Cool appointed Qin Tao as senior vice president of the group this year , Hu Xing 、 Li Yujing and Sima Yunrui are vice presidents of the group , These four industry leaders have one thing in common ： Both worked for Xiaomi group .
Especially Li Yujing , Before coming to cool , He was the product director of Xiaomi group's mobile phone department and the director of the group's Staff Department , be responsible for Redmi Mobile phone product line planning 、 Hardware product system strategic planning and other businesses . therefore , People in the industry call it “ Father of Little King Kong ”.
secondly , Cool also proposed a new strategy —— Digital channels . Now most mobile phone manufacturers still use 20 Traditional distribution channel model years ago , This mode needs the first mock exam. , Maintenance costs are high 、 Low efficiency . This innovation of Coolpad uses the big data system to manage the authorized service station , Can effectively improve efficiency , cost reduction .
meanwhile , Cool also shares Internet revenue with channels , Therefore, the service station master of each area , It can not only obtain the profit of hardware sales , It can also obtain Internet revenue and policy incentives based on regional active users . In this way , Offline channels and online businesses will no longer “ Conflict ”, It solves the problem of fleeing goods between regions .
When everything is ready , Cool in 12 At the beginning of this month, it brought the second masterpiece after the return —— Coolpad COOL20Pro, This new plane is equipped with 120Hz Intelligent variable speed high brush screen 、 Symmetrical dual speaker 、5000 Pixel focus 、5G+WiFi6 Technology and Tianji 900 And other flagship configurations , The starting price is only 1599 element , It can be said that it is in this price range “ The ceiling ” 了 .
in general , Now, under the leadership of the new team, Coolpad , The market share has gradually picked up , It is believed that with its profound technological accumulation and solid intellectual property strength , Will soon return to the peak , Out of a different style ！
author[Chai Xiao~],Please bring the original link to reprint, thank you.
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