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Brief analysis of headline search - Research on cutting-edge search technology

2022-02-03 18:55:06 Moss building




Today we'll focus on headline search . Headline search is supported by today's headline traffic , There is no public data for the search , But in 2021 year 2 Published in June Jitter search has reached the monthly tiktok. 5.5 Billion , I believe that the magnitude of headline search has also reached 100 million . Here's a horizontal comparison , Baidu app Monthly living 5.6 Billion .

Look and search The habit of life tiktok is becoming increasingly popular. , It has become a subconscious behavior of the general public . User behavior has matured , The layout of headline search also improves the landing of this behavior path .

 Analysis of headline search - Research on frontier search technology


For business owners , Layout headline search , More and more urgent , So what about headline search . Start by understanding it .

We will look at the composition of headline search from the following three aspects :


1、 Search engine source request : Where does the index library come from

Source of headline search : Own content system ( The headline number 、 Tiktok 、 Volcano 、 Understand the car Timor )、 Quick to understand encyclopedia 、 Third party websites ( Official website of the enterprise 、 Media websites, etc )、 other

2、 Collection rules : Determine which content can enter the index sort

① Headline's own content system , According to the released account level and the originality of the content , Related to user preference , The hottest content will be included

② Third party websites : The crawling rules are basically similar to those of other searches :
  • Wait for headline default capture
  • Actively register the headline webmaster , Actively submit website url
  • Collection standard : Good experience , The content is highly original , Site update frequently included fast

 Analysis of headline search - Research on frontier search technology


3、 Sort rule : Relevance ranking of content and keywords
  • Prioritize own product matrix , Search Audi : Understanding the car emperor comes first

 Analysis of headline search - Research on frontier search technology

  • The ranking gives the brand's official website a high weight : Audi's official website ranked second , And given the navigation sub chain , Increase user friendliness , This is better than Baidu , This estimate does not keep up with the magnitude of temporary users , Will pay more attention to the user experience .

     Analysis of headline search - Research on frontier search technology






So the optimization direction of headline search :

1、 Optimization of enterprise brand website , Capture rules that actively fit the headlines, etc , Show the official website well :

At this stage, the headline does not make too many restrictions on the website for the time being , Give a lot of rights and interests to the website ( These rights and interests are already so-called in Baidu VIP Grade treatment or special treatment , Ordinary small sites cannot obtain ):
  • Official website Authentication : Benchmarking Baidu's blue standard

     Analysis of headline search - Research on frontier search technology



     Analysis of headline search - Research on frontier search technology


  • Custom site properties : This function is very powerful , and Baidu side logo Equity benchmarking , And more controllable , Prevent automatic tampering of search .

     Analysis of headline search - Research on frontier search technology


  • Site sub chain : Powerful , Big Baidu has disdained the advanced functions developed by Xiaomin . Thanks for the headlines .

     Analysis of headline search - Research on frontier search technology


2、 Dissemination of brand content :
  • Headline content system : Official The headline number 、 Tiktok ; High quality account content layout ; Quick to understand encyclopedia 、 Wukong Q & A 、 Micro headlines Layout, etc .
  • Third party content matrix : Some have not been caught yet , If you want to make headlines bigger , I'm sure I'll catch it

     Analysis of headline search - Research on frontier search technology






The world has been suffering for a long time .

Adhere to national policy , Common prosperity .

 Analysis of headline search - Research on frontier search technology

 Analysis of headline search - Research on frontier search technology

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