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Brief analysis of headline search - Research on cutting-edge search technology
2022-02-03 18:55:06 【Moss building】
Today we'll focus on headline search . Headline search is supported by today's headline traffic , There is no public data for the search , But in 2021 year 2 Published in June Jitter search has reached the monthly tiktok. 5.5 Billion , I believe that the magnitude of headline search has also reached 100 million . Here's a horizontal comparison , Baidu app Monthly living 5.6 Billion .
Look and search The habit of life tiktok is becoming increasingly popular. , It has become a subconscious behavior of the general public . User behavior has matured , The layout of headline search also improves the landing of this behavior path .
For business owners , Layout headline search , More and more urgent , So what about headline search . Start by understanding it .
We will look at the composition of headline search from the following three aspects ：
1、 Search engine source request ： Where does the index library come from
Source of headline search ： Own content system （ The headline number 、 Tiktok 、 Volcano 、 Understand the car Timor ）、 Quick to understand encyclopedia 、 Third party websites （ Official website of the enterprise 、 Media websites, etc ）、 other
2、 Collection rules ： Determine which content can enter the index sort
① Headline's own content system , According to the released account level and the originality of the content , Related to user preference , The hottest content will be included
② Third party websites ： The crawling rules are basically similar to those of other searches ：
- Wait for headline default capture
- Actively register the headline webmaster , Actively submit website url
- Collection standard ： Good experience , The content is highly original , Site update frequently included fast
3、 Sort rule ： Relevance ranking of content and keywords
- Prioritize own product matrix , Search Audi ： Understanding the car emperor comes first
- The ranking gives the brand's official website a high weight ： Audi's official website ranked second , And given the navigation sub chain , Increase user friendliness , This is better than Baidu , This estimate does not keep up with the magnitude of temporary users , Will pay more attention to the user experience .
So the optimization direction of headline search ：
1、 Optimization of enterprise brand website , Capture rules that actively fit the headlines, etc , Show the official website well ：
At this stage, the headline does not make too many restrictions on the website for the time being , Give a lot of rights and interests to the website （ These rights and interests are already so-called in Baidu VIP Grade treatment or special treatment , Ordinary small sites cannot obtain ）：
- Official website Authentication ： Benchmarking Baidu's blue standard
- Custom site properties ： This function is very powerful , and Baidu side logo Equity benchmarking , And more controllable , Prevent automatic tampering of search .
- Site sub chain ： Powerful , Big Baidu has disdained the advanced functions developed by Xiaomin . Thanks for the headlines .
2、 Dissemination of brand content ：
- Headline content system ： Official The headline number 、 Tiktok ; High quality account content layout ; Quick to understand encyclopedia 、 Wukong Q & A 、 Micro headlines Layout, etc .
- Third party content matrix ： Some have not been caught yet , If you want to make headlines bigger , I'm sure I'll catch it
The world has been suffering for a long time .
Adhere to national policy , Common prosperity .
author[Moss building],Please bring the original link to reprint, thank you.
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