IT The home of 5 month 7 Daily news , According to the website of the State Administration of radio and television , Central Civilization Office 、 Ministry of culture and tourism 、 National radio and television administration 、 The national Internet Information Office released 《 About standardizing webcast reward Opinions on strengthening the protection of minors 》（ hereinafter referred to as 《 opinion 》）.
IT Home learned ,《 opinion 》 Put forward , Minors are not allowed to participate in live rewards 、 Strictly control minors from engaging in anchor 、 Optimize upgrade “ Youth model ”、 Establish a dedicated service team 、 Standardize the application of key functions 、 Strengthen peak hour management 、 Strengthen network literacy education etc. .
1. Minors are not allowed to participate in live rewards . The website platform should adhere to the principle of being most beneficial to minors , We will improve the protection mechanism for minors , Strictly implement the requirements of the real name system , It is forbidden to provide cash recharge for minors 、“ gift ” Buy 、 Online payment and other reward services . The website platform shall not develop and launch functional applications that attract rewards from minors , It is not allowed to develop all kinds of methods to induce minors to participate “ gift ”. It is found that the website platform violates the above requirements , Strictly and severely take the function of suspending reward 、 Measures such as shutting down the live broadcasting business .
2. Strictly control minors from engaging in anchor . The website platform should strengthen the registration and audit management of anchor account , Must not be less than 16 Internet anchor service for minors aged one year old , by 16 to 18 One year old minors provide network anchor Services , The guardian should obtain the consent of . Yes, using the so-called “ Net red children ” Strengthen the daily supervision of live broadcasting for profit , If illegal accounts are found, strict measures shall be taken , and Investigate the responsibilities of relevant website platforms .
3. Optimize upgrade “ Youth model ”.“ Youth model ” After strict content selection 、 A beneficial way for minors to watch . The website platform should be in the existing “ Youth model ” On the basis of , Further optimize the product model and content presentation , Continue to increase the supply of live content suitable for minors . Strictly control the content review process , Equipped with a special audit team commensurate with the business scale , Select the best and eliminate “ Three customs ”, Reassure parents 、 The child is satisfied 、 Social acclaim . To optimize the mode function configuration , Present... In a prominent position on the home page , Easy for teenagers to find and parental supervision , It is strictly prohibited to provide or provide in a disguised form all kinds of “ Chasing stars ” Service and recharge reward function .
4. Establish a dedicated service team . The website platform shall establish an exclusive customer service team for minors , Priority 、 Handle complaints and disputes related to minors in a timely manner . Reward a minor for falsely using an adult account number , The website platform shall check in time on the premise of protecting privacy , If it is true, it shall be refunded in accordance with the regulations . For the website platform that provides reward services for minor users in violation of regulations , And brokers and network anchors who know that users are minors and still induce rewards , Take strict disposal measures .
5. Standardize the application of key functions . The list 、“ gift ” Is to attract teenagers “ gather and watch ” The important function of interactive application . The website platform should be published in this opinion 1 Cancel all the reward lists within months , It is forbidden to rank the network anchor based on the reward amount 、 drainage 、 recommend , It is forbidden to rank users based on the reward amount . Strengthen the right “ gift ” name 、 Standard design of appearance , Don't exaggerate 、 Rendering effects, etc. induce users . Strengthen the safety assessment of new technologies and new applications online , It is not allowed to run all kinds of functional applications with the reward amount as the sole evaluation standard online .
6. Strengthen peak hour management . everyday 20 these 22 It's the peak time for teenagers to surf the Internet , It is also an important time point for standardizing webcast . The website platform is at the peak of the day , Single account Live Room “ Lian Mai PK” The number of times shall not exceed 2 Time , Cannot set “PK punishment ” link , Not for “PK punishment ” Provide technical implementation methods , Avoid inducing and misleading minors . The website platform should be on a daily basis 22 After the hour , Yes “ Youth model ” The services under are forced to go offline , Normal mode opening mode shall not be provided or provided in disguised form , Ensure that teenagers have enough rest time .
7. Strengthen network literacy education . Encourage schools to carry out network literacy education for minors , Around the network moral awareness and code of conduct 、 The concept of rule of law and norms of behavior 、 Capacity building in the use of networks 、 Personal and property security protection, etc. cultivate minors' awareness of network security 、 Civilized literacy 、 Behavior habits and protective skills . Guide minor guardians to actively learn network knowledge , Strengthen education on minors' use of the Internet 、 demonstration 、 Guide and supervise . Support all sectors of society to jointly carry out publicity and education , Promote minors to broaden their horizons 、 Improve your quality 、 Cultivate sentiment 、 Please the body and mind .