current position:Home>First batch! Bank of Beijing, China CITIC construction investment and Taikang group completed the EDMM enterprise digital marketing capability evaluation of China Academy of communications and communications

First batch! Bank of Beijing, China CITIC construction investment and Taikang group completed the EDMM enterprise digital marketing capability evaluation of China Academy of communications and communications

2022-05-07 14:17:34Ink Sky Wheel

2022 year 4 month , Bank of Beijing 、 Citic built for 、 Taikang group 、 Shenzhen rural commercial bank and other financial institutions have successfully completed the China Academy of communications EDMM- Enterprise digital marketing capability maturity evaluation , This time, too Enterprise digital intelligence capability maturity model (EDMM) The first launch of a series of assessments . Enterprise digital intelligence capability maturity model divides the relevant capabilities of enterprises into Data infrastructure capabilities 、 Data center capabilities 、 Data application capability The three most , The process and links of enterprise capacity-building in three aspects 、 Use effectiveness, etc. to clarify and divide the ability level . This assessment is based on 《 Enterprise data application capability maturity model —— Digital marketing 》, Include Data acquisition and integration 、 Data modeling and insight 、 Data decision making 、 Data driven operations 、 Feedback optimization The total of the five capability areas is 21 Ability items . In the future, China Academy of communications and communications will continue to carry out corresponding work around key industries and typical data application business scenarios .

Marketing Management , It has always been an important focus of work for all large, medium and small enterprises , It can help enterprises establish correct strategic planning 、 Optimize resource allocation 、 Guide product R & D and transformation , Final creation 、 Establish 、 Enhance the market competitiveness of enterprises . At present , With the rapid development of the Internet era , The popularity of mobile terminals , Our life has entered the era of interconnection of all things . The marketing mode of enterprises also began to change with the times , especially 2020 A sudden outbreak in , Directly promote the significant transformation of enterprise marketing strategy , From product centered to customer-oriented, to meet the spiritual needs of customers, and then to present Digital marketing in .

Today's marketing has fully entered the community 、 The Internet, 、 The new era of digital development , It puts forward new requirements for the marketing business ability of enterprises . How to cooperate with the marketing business needs to build a system to complete Marketing informatization And how to associate data with marketing business needs to complete Digitalization of marketing business ? Finally, how to precipitate and integrate business experience to complete Enterprise marketing ability is intellectualized ? Led the 2020 Published in 《 China B2B Marketing digital vision INSIGHT REPORT 》 Pointed out that , Current China 55% Enterprise digital marketing capability is still in its infancy and early stage , only 1% The company considers itself to be proficient .

Enterprise's digital marketing is related to strategy 、 market 、 marketing 、IT、 Data management and other departments , The joint participation of multiple departments can promote the development of the overall digital marketing ability of the enterprise , Lack of strategy 、 Insufficient level of information technology 、 Enterprise data has not been opened up yet 、 The operation mode was not followed up in time …… The absence of each related department may lead to the final digital marketing work with half the effort , How to objectively and reasonably evaluate the industry level of enterprise digital marketing 、 Accurate analysis of the causes of the problems has become an important bottleneck restricting the development of digital marketing ability of Chinese enterprises .

2022 Beginning of the year , The big data technology standard Promotion Committee of China Communication Standardization Association was officially established WG10 Data application working group , And by the The Chinese Academy of communications and communications led the organization , Joint industry side 、 Many experts on the application side jointly discussed and compiled 《 Enterprise data application capability maturity model —— Digital marketing 》, The model starts from the perspective of business data value release , Covering business data collection and integration 、 Data modeling and insight 、 Data decision making 、 Data driven operations 、 Feedback optimization five capability areas maturity requirements , It aims to further help enterprises build a scientific and reasonable view of digital marketing capability , Clarify the shortcomings of digital marketing at this stage , Targeted to improve quality and efficiency .

Enterprise digital marketing capability evaluation model

In the near future , According to 《 Enterprise data application capability maturity model —— Digital marketing 》 Launched the first batch of trial evaluation of enterprise digital marketing application ability , The evaluation period ends 5 late , And in 6 late ( provisional )“ Big data industry summit ” Issue evaluation certificate and evaluation report .


Evaluation and consultation

Li Junyi  18811760169  

[email protected]

EDMM- The first seminar on the capability maturity model of data center will be held online

The first data system stability summit was successfully held , With live playback link

About us

      Big data technology standards Promotion Committee of China Communications Standardization Association (CCSA TC601, abbreviation : Data standard committee /BDC), It aims to condense all links of the industrial chain , Identify and solve major problems faced by the development of big data , Develop big data technology 、 Data asset management 、 Data sharing and circulation 、 Research on common basic standards such as data security , Take the promotion of standards as the link , Promote the deep integration of big data and real economy . Welcome to join us !

      Membership consultation : Bai Zhimeng    13520285502

  [email protected]

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