current position：Home>Merchants spend 510000 to ask Chen Xiaochun to bring goods, only 5000 yuan. Why is the star's ability to bring goods so weak
Merchants spend 510000 to ask Chen Xiaochun to bring goods, only 5000 yuan. Why is the star's ability to bring goods so weak
2022-05-07 14:57:42【This website uses the user account to publish information witho】
Chen Xiaochun is a little embarrassed recently , Because there are only 5000 Yuan was forced to board the hot search , Many netizens had no time to find out the truth and began to satirize Chen Xiaochun in Chen Xiaochun's video comment area .
What is the cause of this incident ？ Why does this happen ？ Is the star's ability to carry goods so poor ？
Actually , Chen Xiaochun has a little loss , Because Chen Xiaochun just participated in a live broadcast , There was no live link for the live broadcast , How does Chen Xiaochun sell goods ？ Then maybe it's because of the contract , Chen Xiaochun arranged an assistant to broadcast a live broadcast instead of himself , The carrying amount is 5000 element .
Tell the truth ,5000 The live delivery quota of yuan is not Chen Xiaochun's real live delivery capacity , therefore , The media said Chen Xiaochun brought goods 5000 element , There is a misunderstanding about Chen Xiaochun .
The strange thing about this incident is that Chen Xiaochun did not sign a contract directly with the merchant , But there are middlemen .
The merchant did not sue Chen Xiaochun , But the media company that sued the middleman .
The contract signed between the media company and the merchant is live broadcast with goods 16 site , The total amount of goods taken exceeds 100 Ten thousand yuan , Among them is 10 This is a live broadcast by the netizens with more than ten million fans , in addition 6 The field has 6 A star comes live . The total service charge is 51 Ten thousand yuan .
What happened ？
Media companies only broadcast live for businesses 4 There will be no following , Moreover, the amount of goods brought by live broadcasting is far from the agreed amount , Businessmen believe that the media company is in breach of contract , Therefore, the media company was sued . Eventually, the media company was sentenced to return to the other party 41 Ten thousand yuan .
Through this case, we can see , Both Chen Xiaochun and businessmen are victims . Because the merchant spent 10 Ten thousand yuan sold 5000 Yuan of goods , This business is losing money . Chen Xiaochun didn't make much money from live delivery activities , As a result, there was a lot of scolding .
We can calculate , The media company took 51 ten thousand , Need to be distributed to 16 personal , among 10 I am a net celebrity with tens of millions of fans ,6 I'm a star . Now tens of millions of fans have a live webcast with goods. At least 2 Ten thousand yuan service fee ？10 The total cost of a net red should be at least 20 All around . There is still left 31 Ten thousand yuan , among 6 A star and a media company .
Media companies must at least make money from it 10 Ten thousand yuan ？ That's all that's left 21 Ten thousand yuan to 6 A star , The average person is less than 4 Ten thousand yuan .
Just imagine ,4 Ten thousand yuan, how hard you want the stars to perform for you ？ It's almost impossible .
Although Chen Xiaochun is not very popular now , But he is also the youth of a generation , Want to invite Chen Xiaochun to offline activities , Maybe 30 Ten thousand yuan or so .
therefore , We can't say that Chen Xiaochun is not dedicated or what kind of , It may be that the media company has problems in docking , That's why so much “ Rollover event ”.
On the contrary , Now many stars are not as popular as online in live broadcasting and goods carrying capacity , Do you know where the gap is ？
First of all 、 The live broadcast is full-time , It's just a part-time job for stars . Think about it , When you do something full-time and when you do something part-time , Can the mentality be the same ？
Due to the lack of star credit endorsement , They need to work hard at every step . for instance ： Selected products 、 Live equipment 、 background 、 Broadcast aid 、 Live broadcast announcement 、 Luck draw 、 after-sales 、 Second round, etc .
To put it bluntly , Live webcast with goods is to regard yourself as a shopping guide in a shopping mall , He will use his own efforts to make you have the impulse to consume , Eventually produce a purchase .
What is the status of online live broadcasting with goods ？ Most of them don't understand goods , Next to a help broadcast , During the normal live broadcast, most of them are talking , A star is just a vase . Netizens are not fools , I can see the perfunctory attitude of the stars , Naturally, the sales will not be ideal .
second 、 The selection ability is very different . When the stars bring goods live , The selection may be out of everyone's consumption ability or just need for life , Who wants to buy an unwanted product ？
Webcast with goods is very good at data analysis , Know which products are popular , Which products are not popular . For popular products, we should appropriately increase , Less and less unpopular .
Stars usually have more business , There is no time for all kinds of analysis , The final result will not be satisfactory .
Third 、 The skill of keeping people in the live studio is also very important . Netizens are very good at sending red envelopes 、 The lottery method makes everyone stay in the live studio to watch , But stars think it's enough to have this face , In fact, it is far from enough .
The difference in retention skills in the live broadcast room is also doomed that the sales ability of stars is not as good as that of some online celebrities .
Of course, not all stars have weak live delivery ability , Jia Nailiang is very powerful , Every live broadcast is like “ Deyunshe site ”, Small mouth can say , It can also make fans feel brother Liang's sincerity , So people are willing to place orders .
Will everyone shop in the Star Studio ？
Using media thinking to cover the whole network , Let product sales come with admiration ！
All business competition in the future , Will focus on media communication . A company or a boss , If there is a shortage of media thinking , It's doomed to be defeated in advance .
please remember ： There is no degree of communication , There is no recognition ; No recognition , There is no reputation ; No reputation , Where does fame come from ！
author[This website uses the user account to publish information witho],Please bring the original link to reprint, thank you.
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