current position:Home>Netease cloud music officially released the k-song app "music street" and invested 200 million to support music stars

Netease cloud music officially released the k-song app "music street" and invested 200 million to support music stars

2022-05-07 18:11:22Recharged

source : The web

6 month 16 Japan , The theme of Netease cloud music is “ Sing while you are young ” Audio Street launch conference , Officially released an independent for young people K song APP“ Yinjie ”. At the press conference , Yinjie announced the upgrade and launch “ Starsound project PLUS”, Invest 200 million funds and resources in the future , Train 100 new music stars in three years . NetEase CEO Ding Lei has also settled in Yinjie , And will share with users K The joy of singing .

Besides , The landlord's cat 、 You can buy Pepper with coupons 、 A redundancy 、 Cypress pine 、 Very delicious 、 Jing hazy 、Lambert、 Cotton seed 、 Yang pangyu 、 Zhao Fangjing and other original musicians also came to the press conference to sing popular songs , For the official launch of Yinjie .

 Netease cloud music officially released K song APP“ Yinjie ” Invest 200 million to support music stars


NetEase cloud music CEO Zhu Yiwen was at the press conference in Yinjie

Designed for young people K Song community Internal test users 95 The latter is more than 9 become

Yinjie is produced by Netease cloud music K song APP, It aims to better meet the needs of users K Song needs . And others K song APP The difference is , Yinjie devotes itself to creating a favorite of young people K Song community . This feature is also fully reflected in product design .

First , Music street chooses songs from 、 Singing 、 Scoring 、 From production to participation , Customized a set of differentiated services for young users K Song process , Lower the threshold of singing as much as possible .

among , Yinjie innovated and launched the world's first intelligent music arrangement tool with one click Remix, It uses Netease's two-year self-developed intelligent composition engine , Provide users with automatic mixing function , Subvert the original work style , Bring unlimited creative possibilities . at present , Onekey Remix It has been online, and the future bass 、 Tropical room 、 Vapor wave 、 Retro funk 、 Integrate five national music styles . data display , In support of one click Remix In my songs ,Remix The average playback volume of works is... Of ordinary works 8 times , Fully reflect the user's recognition of this function .

 Netease cloud music officially released K song APP“ Yinjie ” Invest 200 million to support music stars


Sound street one button Remix function

After production , Users can also use more than ten lyrics templates , Present in cool video form , Give Way K Song works can not only listen but also see , Greatly improve the consumption .

secondly , Music street through music interest 、 works 、 Mood, etc , Help users meet friends , Form a group of friends by singing K Song community . Such as mood diary , It is a representative community function , Users can record their mood by singing .

 Netease cloud music officially released K song APP“ Yinjie ” Invest 200 million to support music stars


Voice Street mood diary function

With innovative product functions , Since the internal test of Yinjie, it has received a lot of praise . data display , More than nine of the internal test users of Yinjie have become 95 Later generations , among 00 The latter accounts for the highest proportion , Enough to prove the love of young users .

 Netease cloud music officially released K song APP“ Yinjie ” Invest 200 million to support music stars


More than nine of the internal test users of Yinjie have become 95 Later generations

Upgrade and launch “ Starsound project PLUS” 200 million capital resources to support the cultivation of 100 new stars

To fully release 95 The creativity of post young users , During the internal test, Yinjie launched “ Starsound project ”, Upgrade to “ Starsound project PLUS”. Li Yin, vice president of Netease cloud music, said , future ,“ Starsound project PLUS” Will invest 200 million funds and resources , Collect all the resources of Netease cloud music , And link the upstream and downstream of the music industry , Keep digging for good sounds , Provide users with songs they like “ lovers ” To “ Creator ” Our power system .

 Netease cloud music officially released K song APP“ Yinjie ” Invest 200 million to support music stars


Li Yin, vice president of Netease cloud music, was at the press conference on Yinjie

According to introducing ,“ Starsound project PLUS” According to the data in Yinjie station and the opinions of professional sound appraisers of Netease cloud music , Select high-quality candidates , Provide them with work recording 、 Custom songs 、 Professional training 、 A series of resources such as personal album and tour plan , The goal is to train 100 new music stars in three years , Create a galaxy of music .

Linked Netease cloud music make Z Generational music Ecology

When introducing the original intention of Yinjie products , NetEase cloud music CEO Zhu Yiwen mentioned two interesting discoveries , First, singing is the innate expression of human beings ; Second, singing is like a spiritual “ Bodybuilding ”, Can relieve pressure , Bring happiness to people . meanwhile , Many users are also looking forward to Netease cloud music coming out K Song products , therefore , Sound street came into being .

Zhu Yiwen said , In the process of developing Yinjie , The team found the joy of creating Netease cloud music . As China 95 Preferred music platform after , Netease cloud music passed the music review 、 song sheet 、Mlog And other product innovation , Help users discover and share music , Let more and more people love listening to music ,“ And now , Yin Street will be our next stop ”, He hopes that through the efforts of Yinjie team , Let more people love singing .

Yinjie Online , It's Netease cloud music in K A new attempt in the field of songs , It is also an important layout in the young market . Yinjie has a deep cooperative relationship with Netease cloud music , On products , After using Netease cloud music to log in to Yinjie , It can inherit its friendship chain and listening habits ; In content , Netease cloud music will also provide massive music library support for music street .

meanwhile , Music street will also be with Netease cloud music 、LOOK Live together , Let the music listen 、 Can see and sing , Activate the massive Music Library 、 While amplifying the content value of stock music , It also provides more ways to spread music content , Build together Z Generational music Ecology .

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