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Analysis of China's MCN market trend: it is expected that the scale will exceed 50 billion yuan in 2023

2022-05-07 19:05:54Station master number

   In recent years, China MCN The market is expanding rapidly ,2020 In, the epidemic brought along the economy on the line ,MCN The market size has exceeded 200 One hundred million yuan ,2021 The scale of the market is more than 330 One hundred million yuan . AI media consulting analysts think , The rise of the emerging online Red economy represented by live e-commerce , send MCN The service demand of institutions continues to grow .

   China MCN Market size analysis

   AI media consulting data display , In recent years, China MCN The market is expanding rapidly ,2021 The market scale has exceeded 330 One hundred million yuan , expect 2023 The year will exceed 500 One hundred million yuan . AI media consulting analysts think , The rise of the emerging online Red economy represented by live e-commerce , send MCN The service demand of institutions continues to grow .


 China MCN Market trend analysis : expect 2023 The annual scale will exceed 500 One hundred million yuan

   China MCN Analysis of industry investment and financing

   AI media consulting data display ,2020 In China MCN The investment and financing amount of the industry is 18.88 Billion yuan and the amount of investment and financing is 32 home . AI media consulting analysts think , With the rapid outbreak of e-commerce live broadcasting industry , And the rapid development of short video ,MCN Institutions speed up their own capitalization process and enterprise strategy upgrading , Form a diversified business model .


 China MCN Market trend analysis : expect 2023 The annual scale will exceed 500 One hundred million yuan

   China's short video and live user portrait analysis

   AI media consulting data display , Short video and live users are mainly women (55.8%), More than 80% of short video and live broadcast users are aged 40 Under the age of . AI media consulting analysts think , With the continuous growth of short video and live broadcast industry , The content is constantly enriched , Attract the attention of more young groups .


 China MCN Market trend analysis : expect 2023 The annual scale will exceed 500 One hundred million yuan


 China MCN Market trend analysis : expect 2023 The annual scale will exceed 500 One hundred million yuan

   China MCN Analysis of the number of institutions

   AI media consulting data display ,2021 In China MCN The number of institutions exceeds 3 Thousands of families , expect 2022 year MCN The number of institutions exceeds 4 Thousands of families . AI media consulting analysts think , The rise of online Red economy has attracted more MCN Institutions enter , With the increasing number of industry institutions , Promote the standardization of the industry 、 Development in the direction of standardization .


 China MCN Market trend analysis : expect 2023 The annual scale will exceed 500 One hundred million yuan

   future , With VR、CG And so on , The commercial value of virtual idols is constantly being excavated , Virtual idol anchor can help MCN Institutions further unleash their potential , This will not only further enrich MCN The liquidation mode of the institution , Will also promote MCN The organization continues to develop towards more refinement and diversified operation modes .

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