current position：Home>"Learn to write" one million plus explosive writers, teach you three skills of title creation
"Learn to write" one million plus explosive writers, teach you three skills of title creation
2022-05-07 20:48:10【The eyes are clear】
I wonder if you have noticed the billboards on both sides of the highway ？ In a flash , Only a few seconds to show , Hundreds of thousands of advertisers , Is there any water drift , All the impact at that moment . New media era , Massive amounts of information emerge every day , Can many articles jump out of it , Difficulty is like a quick glance at a billboard on the highway .
Professional creative organization “ Coldplay lab ” A teacher in the said ：
Under the free competition of information , The title determines the life and death of the content .
that , How to write the title of the article ？3 In writing the 300 swastika ,100 piece 10 Wanjia 、 More than one million plus explosive articles , The founder of the famous official account, Gao zuolo , stay 《 Learn to write 》 The book tells us three skills of title creation , Master these three skills , Can make your article stand out .
Porridge Zorro 《 Learn to write 》
01 Show the core points ： Put the soul of the article in the title
Let's write an article , Want to express your point of view , But only a few seconds , What do I do ？ Just like the billboard on the highway requires instant eye absorption , The best way is to show our views directly in the title .
Like the title ：
《 The best marriage , It's a spiritual match 》
The title shows the point of view of the article ： The most important thing about marriage is the spiritual level , Not just the family 、 Wealth 、 The material equivalence of social status .
Another example is the title ：
《 The biggest lie in the workplace ： It's gold , It glows everywhere 》
The title directly reflects the theme of the article ： Emphasize the importance of platforms and opportunities , None of this , Gold can only be buried in the earth , With sand .
How do we use this technique ？
Take this book as an example ：《 Learn to write 》 It's the name of the book , Mainly considering the long-term nature of book circulation . If it's the title of new media writing , Integrate the author's point of view , The title can be ：
《3 Finished writing in 300 swastika , I realized that writing is the bottom ability everyone needs 》
Show the core idea of the article directly in the title , Say what the reader wants to say most , Express what they want to express most , Show the attitude they want to show most . This is an important method of title creation , Because everyone is busy now , Say without mincing words , Come to the point , It is also the most efficient way of communication for modern people .
02 Give points of interest ： Who is willing to do things that are not good ？
Zorro is 《 Learn to write 》 In the said ：
This is a situation where supply exceeds demand 、 The era of information explosion , There is no shortage of content in any field .…… A good title will give the reader a certainty , After reading the title, readers can roughly judge whether they want to read .
After reading the title, readers can judge whether they want to read , What is the criterion of this judgment ？ Readers will certainly think ： Does this article have anything to do with me ？ What's good for me ？ This connection and benefit is the point of interest . The points of interest can be directly displayed in the title , Provide readers with a certainty .
Like the title ：
《 The secret of double eleven Marketing , It's all here 》
It is aimed at readers who open online stores or do marketing promotion , What are their interests in reading this article ？ Obviously , Learn marketing methods , Can make more profits .
Another example is the title ：
《 The former Little Red Book Employee broke the news ：7 A copywriting routine that makes sales soar 》
For copywriters , They see what benefits they can get ？ In the title ： Can make the volume of goods surge 7 A copywriting skill .
How to use this technique ？
With a Book 《 Learn to write 》 For example ：
《 About millions + The secret of explosive writing , It's all here 》
Writing is not self-interest , To create value . When we write , Always remind yourself ： What value can my article provide ？ What kind of problem to solve ？ Readers are “ Utilitarian reading ”, It's none of your business 、 Content that is of no value to yourself , They'll be at their fingertips “ Gliding ”.
03 Highlight memory points ： A little red in the green
The title can show the core point , Can show the point of interest , It can also highlight memory points .“ Just because I saw you in the crowd , Never forget your face ”.
How to highlight memory points ？
Professional creative organization “ Coldplay lab ” There is a trick in ： Create contradictions in the title .
Creating contradictions can set contrast and suspense , There is a golden formula ：“ A shark came out of the toilet ”.
Set up unfamiliar elements in familiar scenes , Strong contrast will form memory points .
The book offers three ways ： Stimulate curiosity 、 Stimulate a sense of crisis 、 Show the news . All three ways can create conflict . Here are three examples to illustrate ：
The first is the title that inspires curiosity ：
《 douban 9.9 branch , I watched it on my knees 》
This memory point is “ douban 9.9 branch ”, The film on the watercress 8 A score above is excellent ,9.9 The score is against the sky , The contrast arises , Plus “ Kneeling ” After reading , It can be said that it has satisfied the readers' appetite , The opening rate of the article must not be low .
The second is the title that inspires a sense of crisis ：
《 I don't understand that 4 A word , You can only be poor all your life 》
This memory point is “ Be poor all your life ”, The disparity between the rich and the poor is a very sensitive contrast , Especially in this materialistic age ,“ The poor ” This word is enough to pierce the heart , Another one “ a lifetime ”, Who can stand ？ These words will arouse the crisis consciousness of a certain class ： Those who are now eager to get out of poverty , And those who fear poverty in the future .
The third is to show the title of the news point ：
《 Musk's latest speech ： The real strong , Is to stick to it when you are most isolated 》
The essence of news is “ new ” And “ really ”, There is a natural contrast with ordinary people's life , This memory point is “ Latest... Musk ”. We're on social networks , Have the instinct to consume news . Many people worry about being eliminated by the circle , Will desperately chase all kinds of information . You see the title , You think ： What new speech does musk have ？ I can't miss .
How to use this technique ？
With a Book 《 Learn to write 》 For example , You can imitate the above three headings , Set the contrast in the title , Forming memory points .
A title that inspires curiosity ：
《 So and so top selling list 10, A necessary textbook for advanced new media Writers 》
A title that inspires a sense of crisis ：
《 Don't understand these key points of writing , It's hard for your article to make a head start 》
Show the title of the news point ：
《 Zorro's latest masterpiece ： One hundred thousand plus 、 The creation secret collection of million plus explosive articles 》
We look at these memory points , Whether it's curiosity 、 Stimulate a sense of crisis , Or show the news points , Will find that these memory points finally return to human nature , Back to people's underlying operating system —— Fear and desire , To overcome fear and satisfy desire , People seek security in various ways .
If our article can start from this level , Even if it can provide a little sense of security , The chances of jumping out of the ocean of information will also be great .
At the end
A good title means half success ,《 Learn to write 》 Three tips in ： Write the soul of the article , Extract the benefits of the content , Show your eye-catching appearance , And behind this is a human nature . As advertising master Leo Bernard said ：
Good advertising doesn't just convey a message , It can with confidence and hope , Penetrate the hearts of the public .
The same is true for good headlines , Good articles are even more like this ： Through our hearts , Light up our lives .
author[The eyes are clear],Please bring the original link to reprint, thank you.
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