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Baidu home decoration brand Zhuang Xinjia starts xinju award designer competition

2022-05-07 22:58:35Handsome man network

5 month 18 Japan , Baidu's new generation of Internet home decoration platform, Zhuangxin home, held a press conference in Beijing , Officially launched the design Xinxing plan and 2021 Baidu xinju award designer competition . Huang Weiyuan, vice president of Baidu 、 General manager of Baidu industry innovation division 、 Sun Shangen, general manager of real estate and home decoration 、 Song Xin, Deputy Secretary General of China Interior Decoration Association 、 Cao Jun, an internationally renowned Chinese artist, and other guests attended , Witness the new landing of Baidu's home decoration vertical strategy .

according to the understanding of , At present, baidu App The day has come to 2.3 Billion , Respond to billions of searches a day , Among them, there are more than ten million interested users in the home decoration industry , The monthly search volume reaches 2 100 million times . For the growing number of home decoration searches , Huang Weiyuan believes ,“ Baidu is the preferred choice for Chinese netizens to obtain home decoration and home science knowledge and services , Users search Baidu for home decoration knowledge and popular science 、 Looking for decoration inspiration and services 、 The demand for home decoration brands and materials is very strong . So , Decoration Xinjia will build a higher quality content and service ecology to meet the needs of home decoration users .”

 Baidu home decoration brand Zhuang Xinjia starts xinju award designer competition

Huang Weiyuan, vice president of Baidu


There are many forms of content , Service full link , Zhuang Xinjia promotes the new scheme of home decoration service

Based on the huge user base in the home decoration industry , Baidu's home decoration brand Zhuangxin home came into being . Zhuang Xin's family passed the content + Service twin engine , Fully integrate Baidu home decoration traffic and platform resources , Focus on personification 、 As a service 、 The strategic direction of video , For the user 、 The designer 、 Decoration enterprise 、 Home brands provide industry solutions , Restructure the connection between industry practitioners and users . The designer 、 Supervisor 、 Brand dealer 、 Decoration enterprises can build personal homepage through decoration Xinjia platform , Use professional 、 Real content moves users , At the same time, make use of Baidu's strong service capacity to build , Such as consultation 、 Quotation tool 、 Home e-commerce, etc , Accurately undertake user service needs , Realize the decoration demand - Content - store - Seamless connection of services .

In terms of content and ecological construction , Zhuangxin family announced to build a knowledge system of decoration treasure code 、 Inspiration evaluation 、 Hot topic area 、 A series of knowledge popularization IP And so on , Encourage expert authors and industry partners to publish real and referential works in their areas of expertise , At the same time, by searching + Distribution of information flow , Let designers and businesses directly meet the needs of users , Enhance the business value of traffic , Achieve accurate matching of target users .

 Baidu home decoration brand Zhuang Xinjia starts xinju award designer competition

General manager of Baidu industry innovation division 、 Sun Shangen, general manager of real estate and home decoration

among , In order to meet the growing demand of users for popular science knowledge of home decoration , General manager of Baidu industry innovation division 、 Sun Shangen, general manager of real estate and home decoration, officially released the authoritative knowledge content products of Baidu home decoration industry at the meeting —— Decoration collection . Decoration Baodian focuses on the whole process nodes and material selection before, during and after decoration , Invite industry authoritative experts to jointly build industry standards and write content , Through the presentation of structured graphic and video content , Build an integrated solution from production to release of decoration encyclopedia content . Users only need to be in Baidu App Search for decoration nodes and problems , You can easily understand the decoration knowledge through the contents of the decoration treasure book 、 matters needing attention 、 A pit guide , Solve the problems and needs in the decoration process , Avoid stepping on the decoration pit .


 Baidu home decoration brand Zhuang Xinjia starts xinju award designer competition


At the level of service Ecology , Take advantage of Baidu's traffic entrance advantage and powerful big data analysis ability , Zhuang Xinjia provides users with services from “ look for sb. ” To “ Look for content ” The needs of different scenarios . Users will be able to use Baidu App、 Search and other entrances to get designers 、 decoration company 、 Brand and other accurate information , And can directly Click the avatar to enter the home page of the store , Interact with designers in real time through the online consultation function of the platform . such “ Content direct service ” The way , Help build a bridge between users and service providers , Promote the cooperation between the two sides to reach .

“ future , Baidu will build more online and offline interactions 、 Interworking platform , Continuous improvement ‘ Internet + Home decoration ’ Complete service chain , Comprehensively improve the platform's home decoration service ability and bring more Baidu solutions to the home industry , Explore smart home 、 Smart Services 、AI The value of tools in the field of home decoration , Empowering creation , Empower the industry ”, Huang Weiyuan said .

Start xinju Design Competition , Help create a personal home decoration design IP

For the home industry , Designers have become an important part of the home decoration industry chain . data display , The influence of designers on the user decision-making link of the whole home decoration industry chain accounts for 70-80%. therefore , Designers can provide high-quality content , Can also provide professional services , You can concatenate content 、 service 、 transaction 、 Brand marketing and other businesses and business models .

In order to further support excellent content creators and excellent designers , At the meeting, the decoration home announced the launch of the design Xinxing plan , It aims to screen out outstanding designers in the industry through Baidu xinju award design competition , With the help of Baidu's powerful entrance advantages and platform capabilities , Create a personal designer IP, Will have excellent professional ability 、 Strong communication skills 、 Designers with better customer service awareness and Internet operation ability are more recommended to users who need it .

 Baidu home decoration brand Zhuang Xinjia starts xinju award designer competition

Baidu xinju award starts

Baidu xinju award design competition involves 4 Competition Road 、113 Selection of awards , At Baidu APP Search for “ Baidu xinju Award ” The registration can be completed by submitting the real case works that meet the rules . Baidu xinju award hopes to work with designers all over China , Drive the forward-looking design concept in the field of interior and architectural design and the exploration of intelligent home life , Lead the people to understand and yearn for the concept of a better life , Let good design really serve the people .


Besides , Zhuang Xinjia invites famous designers and artists in the industry , Share the experience of art design to the contestants at the meeting . Teacher Cao Jun, a cross-border artist, expressed the inseparable relationship between art and home design ; The famous designer Wu Bin shared the life scenes of Oriental Aesthetics and modern Oriental design ideas ; Famous designer Guan Tianqi 、 Shao Weiyan 、 Zhou you also shared his own design ideas and successful cases , The audience benefited a lot .

It is reported that , The follow-up meeting of Baidu xinju award will be held in Shanghai 、 taiyuan 、 Guangzhou 、 Chengdu 、 Wuhan and other cities have landed one after another , At the same time, it will be held at the famous industry summit “ Design China ” Simultaneous publicity and distribution during the activity . At that time, more excellent designers will participate , Add new impetus to Baidu's content Ecology .

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