current position：Home>Baidu home decoration brand Zhuang Xinjia starts xinju award designer competition
Baidu home decoration brand Zhuang Xinjia starts xinju award designer competition
2022-05-07 22:58:35【Handsome man network】
according to the understanding of , At present, baidu App The day has come to 2.3 Billion , Respond to billions of searches a day , Among them, there are more than ten million interested users in the home decoration industry , The monthly search volume reaches 2 100 million times . For the growing number of home decoration searches , Huang Weiyuan believes ,“ Baidu is the preferred choice for Chinese netizens to obtain home decoration and home science knowledge and services , Users search Baidu for home decoration knowledge and popular science 、 Looking for decoration inspiration and services 、 The demand for home decoration brands and materials is very strong . So , Decoration Xinjia will build a higher quality content and service ecology to meet the needs of home decoration users .”
Huang Weiyuan, vice president of Baidu
There are many forms of content , Service full link , Zhuang Xinjia promotes the new scheme of home decoration service
Based on the huge user base in the home decoration industry , Baidu's home decoration brand Zhuangxin home came into being . Zhuang Xin's family passed the content + Service twin engine , Fully integrate Baidu home decoration traffic and platform resources , Focus on personification 、 As a service 、 The strategic direction of video , For the user 、 The designer 、 Decoration enterprise 、 Home brands provide industry solutions , Restructure the connection between industry practitioners and users . The designer 、 Supervisor 、 Brand dealer 、 Decoration enterprises can build personal homepage through decoration Xinjia platform , Use professional 、 Real content moves users , At the same time, make use of Baidu's strong service capacity to build , Such as consultation 、 Quotation tool 、 Home e-commerce, etc , Accurately undertake user service needs , Realize the decoration demand - Content - store - Seamless connection of services .
In terms of content and ecological construction , Zhuangxin family announced to build a knowledge system of decoration treasure code 、 Inspiration evaluation 、 Hot topic area 、 A series of knowledge popularization IP And so on , Encourage expert authors and industry partners to publish real and referential works in their areas of expertise , At the same time, by searching + Distribution of information flow , Let designers and businesses directly meet the needs of users , Enhance the business value of traffic , Achieve accurate matching of target users .
General manager of Baidu industry innovation division 、 Sun Shangen, general manager of real estate and home decoration
among , In order to meet the growing demand of users for popular science knowledge of home decoration , General manager of Baidu industry innovation division 、 Sun Shangen, general manager of real estate and home decoration, officially released the authoritative knowledge content products of Baidu home decoration industry at the meeting —— Decoration collection . Decoration Baodian focuses on the whole process nodes and material selection before, during and after decoration , Invite industry authoritative experts to jointly build industry standards and write content , Through the presentation of structured graphic and video content , Build an integrated solution from production to release of decoration encyclopedia content . Users only need to be in Baidu App Search for decoration nodes and problems , You can easily understand the decoration knowledge through the contents of the decoration treasure book 、 matters needing attention 、 A pit guide , Solve the problems and needs in the decoration process , Avoid stepping on the decoration pit .
At the level of service Ecology , Take advantage of Baidu's traffic entrance advantage and powerful big data analysis ability , Zhuang Xinjia provides users with services from “ look for sb. ” To “ Look for content ” The needs of different scenarios . Users will be able to use Baidu App、 Search and other entrances to get designers 、 decoration company 、 Brand and other accurate information , And can directly Click the avatar to enter the home page of the store , Interact with designers in real time through the online consultation function of the platform . such “ Content direct service ” The way , Help build a bridge between users and service providers , Promote the cooperation between the two sides to reach .
“ future , Baidu will build more online and offline interactions 、 Interworking platform , Continuous improvement ‘ Internet + Home decoration ’ Complete service chain , Comprehensively improve the platform's home decoration service ability and bring more Baidu solutions to the home industry , Explore smart home 、 Smart Services 、AI The value of tools in the field of home decoration , Empowering creation , Empower the industry ”, Huang Weiyuan said .
Start xinju Design Competition , Help create a personal home decoration design IP
For the home industry , Designers have become an important part of the home decoration industry chain . data display , The influence of designers on the user decision-making link of the whole home decoration industry chain accounts for 70-80%. therefore , Designers can provide high-quality content , Can also provide professional services , You can concatenate content 、 service 、 transaction 、 Brand marketing and other businesses and business models .
In order to further support excellent content creators and excellent designers , At the meeting, the decoration home announced the launch of the design Xinxing plan , It aims to screen out outstanding designers in the industry through Baidu xinju award design competition , With the help of Baidu's powerful entrance advantages and platform capabilities , Create a personal designer IP, Will have excellent professional ability 、 Strong communication skills 、 Designers with better customer service awareness and Internet operation ability are more recommended to users who need it .
Baidu xinju award starts
Baidu xinju award design competition involves 4 Competition Road 、113 Selection of awards , At Baidu APP Search for “ Baidu xinju Award ” The registration can be completed by submitting the real case works that meet the rules . Baidu xinju award hopes to work with designers all over China , Drive the forward-looking design concept in the field of interior and architectural design and the exploration of intelligent home life , Lead the people to understand and yearn for the concept of a better life , Let good design really serve the people .
Besides , Zhuang Xinjia invites famous designers and artists in the industry , Share the experience of art design to the contestants at the meeting . Teacher Cao Jun, a cross-border artist, expressed the inseparable relationship between art and home design ; The famous designer Wu Bin shared the life scenes of Oriental Aesthetics and modern Oriental design ideas ; Famous designer Guan Tianqi 、 Shao Weiyan 、 Zhou you also shared his own design ideas and successful cases , The audience benefited a lot .
It is reported that , The follow-up meeting of Baidu xinju award will be held in Shanghai 、 taiyuan 、 Guangzhou 、 Chengdu 、 Wuhan and other cities have landed one after another , At the same time, it will be held at the famous industry summit “ Design China ” Simultaneous publicity and distribution during the activity . At that time, more excellent designers will participate , Add new impetus to Baidu's content Ecology .
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