current position:Home>The mobile phone software of an old African friend was contracted by this Chinese company

The mobile phone software of an old African friend was contracted by this Chinese company

2022-05-08 03:21:5936kr

When it comes to sound transmission , I'm sure everyone will be familiar .

Rely on low prices , There are also things like four cards and four waiting 、 Black Beauty algorithm 、 Super loud speakers and other functions loved by African brothers ...

This mobile phone brand from Shenzhen , In the distant African continent , Eat it 40% Smart machine market share .

It has another nickname in everyone's mouth , That's it “ The king of mobile phones in Africa ”.

Of course , For those well-informed poor friends , The story of voice mobile phones in Africa , It's probably that you're going to cocoon your ears .

Just on the official account , Bad review You have mentioned it many times .

The reason why I stir fry this “ Cold rice ”, Because I was in the annual report just issued by the transmission company , Found something more interesting .

Because when you think it's still selling hardware , Hardware and ecological sound transmission , Play work , More than we thought .

First of all, engage in all kinds of cooperation with China OS and UI One kind , Voice transmission is also based on Android in Africa , Got their own operating system .

Among them, the three major mobile phone brands of Chuanyin TECNO、itel and Infinix, They were equipped with HiOS、itelOS and XOS.

And it is with these “ The sound OS” Our boat , Various applications at home , To reach hundreds of millions of African users .

Just take the voice OS Pre installed Music software Boomplay For example , at present , His monthly active users exceed 6800 ten thousand people , The total number of users has already exceeded 100 million .

This share , In many African countries Spotify 、 Punched Apple Music , It has occupied the first place in the market .

But if you put Boomplay All the achievements are attributed to the pre installed words , It must be somewhat unfair .

After all, we all know a lot of our own software , Until the day when the mobile phone is scrapped and needs to be replaced , You may not open more than 5 Time .

Pre installation is one thing , Can you keep users , It also depends on whether the software itself is hard enough .

And just , Boomplay In terms of strength, it can be described in three words , That's it “ Tough ”.

Let's talk about it , If you say Boomplay Is a native purebred African Software , I haven't checked the data. Big brothers in Africa , Probably won't question .

Because compared with other music software ,Boomplay Localization of has been done very well .

The most obvious one is , Music inside , Mostly musicians from Africa .

Africa may be short of money 、 Water shortage 、 Lack of infrastructure , But people who can sing and dance ,Boomplay I think Africa is not short of .

The problem is that African musicians are very scattered , There are no big record companies and brokerage companies , Some singers don't even have recording equipment .

therefore Boomplay It's out “ Artist search plan ”, Hope to integrate a wave of resources , Provide recording equipment for African musicians 、 Content production and so on .

When you think African Le Zhi When a black man carries a coffin , Many local singers , That's how it was dug out .

Plus , Boomplay They often name or sponsor some local variety shows , Be similar to “ Bad reviews base camp ”、“ Muggle good voice ” This kind of , Constantly mixing faces in front of the locals .

Even similar to domestic music software , Cooperate with local operators , Introduction Boomplay Services such as dedicated traffic packets .

Unlike those high-ranking multinational companies ,Boomplay In these ways , Imperceptibly integrated into the lives of African brothers .

So much so that , Even with Apple Devices ( Not pre installed Boomplay), Just love music , African brother who breathes in rhythm , Most of them will go AppStore Download a Boomplay.

In many African countries AppStore In the music section list ,Boomplay Often at the top .

What is user stickiness ?( Tactical back )

Because and NetEase Cloud like fire , Domestic media , They all put Boomplay It's called “ Netease cloud Africa ”.

But that's more important , It's actually Boomplay There is really a shadow of Netease behind it ...

according to Check the inner eye The data of ,Boomplay It is a product of Chuanyi music . And Chuanyi music , It is the subsidiary company established by the cooperation between voice and NetEase .

“ My voice phones sell well , The road in Africa is wide ”,“ I have experience in making Netease products , Understand operation ”,“ Let's cooperate !”

You can probably guess that they talked about the dialogue on the day of cooperation .

except Boomplay, Chuanyi company also has a company called Vskit Short video social platform , Its performance is not bad , In Africa, there are 3000 All around , The function is similar to that of Tiktok .

Poor comment gentleman also brushed a little shallowly for a while ... It can only be said that in terms of embarrassment , No matter what color you are , It tastes the same .

On the other hand , Vskit and TikTok These two products from China , So it started fighting in Africa thousands of miles away .

But be sure to say who suspends who , It's probably exaggerated .

because TikTok Mainly in North Africa and South Africa , and Vskit It's even more popular in the sub Saharan region , They are more like princes who separate one side .

However, what you may not believe is , Netease cloud Africa 、 African version TikTok It's just the tip of the iceberg of the audio ecological empire .

They have “ Africa's headlines today ” Scooper, The monthly life is about 2700 All around , It's French speaking Africa 、 English area 、 Top three information categories in Arabic speaking countries App.

And cooperation with Tencent , There are “ African Edition UC browser ” It's called. Phoenix, By the end of last year , The monthly life has also exceeded 100 million .

Based on the sales of mobile phone hardware , Then rely on their own hard enough software to build high-rise buildings , In this way, Chuanyin built a music collection 、 social contact 、 Information is equal to an ecological empire .

See this , Bad friends will probably have questions , Voice transmission is to take advantage of the fact that we haven't found the African market , Did you take the lead , There's nothing difficult about the African market ?

To answer that question , Bad comments, brother Junto contacted the relevant insiders of the sound transmission , Maybe a few words of nonsense .

I find it really important to come early , But they are also very difficult .

They told the bad critic , Although Africa is a blue ocean , however 50 Multiple countries and regions , Languages spoken in different places 、 Religion of faith 、 The political system 、 The traditional culture 、 Income levels are different , It's hard to eat fresh food all over the world .

Only enter the second and third tier cities or even the third and fourth tier cities , To really know what everyone really wants .

In addition, infrastructure in most parts of Africa , Still staying 3G Time , Only a few first tier cities have 4G or 5G.

Because the Internet is slow and expensive , They have to reduce the size of the software installation package , And reduce the image resolution when necessary .

And many people in Africa are using smart machines for the first time , Even the first time I came into contact with the Internet . Coupled with different educational levels , They have to be in App Multi purpose pictures on 、 Use less words to guide users to use .

Because it's early , No stone to touch , You can only make your own way .

So it seems that there is a broad market behind making money , There are many difficulties to overcome .

At present, the biggest difficulty in sound transmission , You think it's , This set of ecology is not enough to make money .

Turned over the annual report of the sound transmission , Find that most of their income , Or from selling mobile phones ...

From voice transmission OS Income such as ecology and smart home , Together and in others .

Finally , Less than of the total revenue 5 %.

And what they say is , At present, this set of ecology is still attacking cities and land , It's not yet time to share huge revenue for the company .

Anyway, not long ago , Later, we will exclusively report the news that voice communication has raised the mobile Internet business to one of the three strategies of the group .

It seems that the ecological war of voice transmission in Africa , It's going to be more intense .

In general , From selling hardware to successfully ascend the throne “ The king of Africa ” The sound , Is consolidating its throne by relying on Ecology .

What will happen , It can only be said that the future is unpredictable , After all, there is another saying that : There is no eternity in kingship .

Last , The bad comment gentleman also asked the old brother who transmitted the sound , What's the secret of doing business overseas , Or say , What suggestions can you give to Chinese enterprises going to sea .

Their answer is very golden 、 It's official , Maybe that's :

Be in awe of the market , And know the market with respect , Get to know your users with empathy , Have the determination to work hard for a long time .

How do you interpret , It's none of your business .

Don't say the , Now go and prepare the whole “ African bad reviews ”.

Information 、 picture source :

36kr Sea , Node Finance , Voice holdings :“ The king of Africa ” I don't want to lie flat

A bit late , Exclusive voice will raise the mobile Internet business to one of the group's three strategies

Voice shares ,2021 The annual report

This article is from WeChat official account. “ Bad review ”(ID:chaping321), author : Who said that?Jiangjiang , edit : Top line , cover : Xuanxuan ,36 Krypton authorized release .

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author[36kr],Please bring the original link to reprint, thank you.

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