current position:Home>The express business volume has risen to the 4th in China, and this small town will become the next Yiwu?

The express business volume has risen to the 4th in China, and this small town will become the next Yiwu?

2022-05-08 03:56:3936kr

“ There are many local commodities in Jieyang , I have to go to Guangzhou 、 Hangzhou and other places to find advertising agencies and models to take photos ”. If express wants to jump out of the quagmire of low price , Jieyang e-commerce must be transformed and upgraded , Fill in and strengthen the gaps and weak links in the industrial chain . 

2022 Before the National Express business volume in the first quarter of 2013 50 In the famous city , Jieyang City has accumulated 8.5 100 million pieces , Press Shanghai 、 Beijing 、 Hangzhou and other cities , Ran to the third place in the country 4 The location of .

Yibao found ,2021 In, Guangdong had 4 This city ranks among the top in the national business volume 10 position . Except Guangzhou 、 Shenzhen 、 Outside Dongguan , Jieyang also occupies a seat , Based on the annual business volume 35.33 Billion pieces, ranking the first in China 6, continuity 3 In, it ranked among the top in the country 10.GDP The total amount is only... Of Dongguan 1/5, Why can this small town in eastern Guangdong create such a miracle ?

01 SF Tongda East Guangdong headquarters have settled down

Jieyang is one of the important manufacturing bases in Guangdong , Have hardware stainless steel 、 Textile and clothing 、 Jade article 、 Shoe industry and other advantageous traditional industries . according to an uncompleted statistic , Local e-commerce enterprises exceed 1 Thousands of families , Have 35 individual “ Taobao town ”、151 individual “ Taobao village ”.

It is located in the connecting center between the core area of the Pearl River Delta and the two economic plates of Haixi , Jieyang City to “ make 21 Century Maritime Silk Road e-commerce port ” Target , In recent years, we have vigorously implemented the development of e-commerce “8610” Action plan and “10 Million e-commerce talent training ”, Promote traditional advantageous industries “ Get an electric shock surf the internet ”.

2022 Before the express business volume in the first quarter 50 City

Yibao learned that , Policies promote market explosion ,2016 year , Jieyang City won the only one in Guangdong “ China Express demonstration city ” The golden signboard of . The following year , Jieyang City is in 《 Jieyang City's plan to promote the development of express logistics industry 》 It is mentioned that we should build an express logistics distribution center in eastern Guangdong 、 The goal of express to strengthen the market .

Known far and near “ China's textile industry base ” Take Puning City in Jieyang as an example , All over the country 10 Underwear , There is 1 This is from Puning . There are nearly textile and garment enterprises in the city 4000 home , Among them, the total number of employees engaged in underwear production and related industrial chains 40 More than ten thousand people , Number of days 10 Million express to all parts of the country .

Because of the explosive growth of Jieyang e-commerce , Shun Feng 、 Three connections and one connection 、 JD.COM logistics 、 Jitu and other express companies have chosen to establish a headquarters base in East Guangdong .

《 Jieyang city “ the 14th Five-Year Plan ” List of key planning projects 》 Show , Projects related to commercial logistics are as high as 15 individual , Including Yunda in eastern Guangdong 、 Fengshu Jiedong 、 Zhongtong Xigang 、 Yuantong Jiedong and other headquarters base projects , The total investment reaches 150 One hundred million yuan .

Plant Wutong tree , Attract Phoenix . Try hard , Jieyang express delivery volume presents “ Blowout type ” growth .2015 year —2021 year , Jieyang has the largest express delivery volume in China 37 Bit up to 6 position , Realization 6 Steady rise in the year . among , stay 2020 In, it surpassed the perennial and ranked the first in the country 7 The name of Dongguan .

02 The low price model needs to be transformed

“ The cost of living in Guangzhou is high , Rent for stalls and warehouses , Much higher than here , Just came back .” An e-commerce entrepreneur who returned to Junpu village, Jiedong District, Jieyang City said , The comprehensive cost here is much lower than that in Guangzhou , As long as the delivery is timely , Companies are the same everywhere . 

It coincides with the acceleration of the state and Guangdong Province to make up for the shortcomings of transportation infrastructure in eastern Guangdong , Jieyang e-commerce took advantage of the situation to drive “ The fast lane ”. Driven by market demand , Shun Feng 、 Three connections and one connection 、 Jingdong and other domestic express delivery enterprises have arranged , In Jieyang 10 Regional distribution centers , Lay all kinds of business outlets 475 It's about . 

Cui Wensheng, general manager of Yunda East Guangdong distribution center, said , Originally, the site in Quxi street, Jiedong district is relatively crowded , Only 75 mu , Then he won 150 Acres of land . The government has given strong support in speeding up the approval process , Now the development space of the enterprise has been greatly expanded , The center has... Every day 72 This line goes all over the country . 

Multiple positive superposition , Jieyang e-commerce industry has a comprehensive cost advantage in the national competition . Compared with other places , Jieyang single express freight can be compressed to 1.5 yuan , In Guangzhou and other places, it is generally necessary to 2 Yuan up and down . 

Yibao found , This also reflects from another side , Although Jieyang express business volume ranks high in the country , But the express unit price is lower than the national average . 

According to the data of the National Post Office ,2021 The unit price of national express in is 9.54 element , The unit price of Guangdong express is 8.33 element , Jieyang Express single piece is 4.56 element , Only slightly higher than Jinhua, which is famous for its small commodity market ( Yiwu ) City .

Compared with Dongguan, a sister city in the province , Although the business volume exceeds Dongguan , But Jieyang has no advantages in terms of income and unit price .2020 year , Jieyang has more express business than Dongguan 2.3 Million pieces , However, the express business income in Dongguan is more than that in Jieyang 112.22 One hundred million yuan . among , Dongguan's international business income is 74.93 One hundred million yuan , Jieyang City has only 0.12 One hundred million yuan . 

Take down “ Express market ” after , Jieyang is settled “ Express strong city ” New goals for .“ There are many local commodities in Jieyang , I have to go to Guangzhou 、 Hangzhou and other places to find advertising companies and models Special shot mirror ”. If express wants to jump out of the quagmire of low price , Jieyang e-commerce must be transformed and upgraded , Fill in and strengthen the gaps and weak links in the industrial chain . 

This article is from WeChat official account. “ Express observer ”(ID:exobserver), author : Yibao net clear sky , format : Small feather ,36 Krypton authorized release .

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