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What makes the real world feel unreal? Designers began to explore the fashion "meta universe"

2022-05-08 04:06:00Heimin


Mao Wenting

Whether you like or understand now ,NFT ( Nonhomogeneous tokens ) And metauniverse are becoming the standard in the fashion industry .

In the near future 2022 New York Fashion Week and London Fashion week were held in autumn and winter , In these two fashion weeks, which are famous for their cutting-edge and experimental nature , In addition to the return of offline physical shows , Designers are also increasingly accepting digital displays , Under the promotion of virtual influence , Designers are rethinking the boundaries of fashion .

 What makes the real world feel unreal ? Designers began to explore fashion “ Meta universe ”


2022 London Fashion Week is in progress , British ready to wear designer Roksand Become the first person to show off yuan fashion at London Fashion Week .

This time, ,Roksanda With the main sponsor of London Fashion Week Clearpay cooperation , Bring yuan fashion into fashion show .Roksanda Of NFT There will be three limited editions : product 1(25 pound ) Is static 3D Clothing rendering and 2D collection ; product 2(250 pound ) It's a 3D Clothing animation rendering and 3D Object display ; product 3(5,000 pound ) It's a 3D Clothing animation rendering 、3D Show and Clo3d( This is the software used to create digital versions of clothing ). among ,3D Clothing animation rendering can be worn in a meta cosmic environment .

Roksanda2022 The finale shape of the autumn and winter series release show will also launch half height fixed (demi-couture) Digital version , The version includes AR function , Customers can... After the physical show “ Cloud try on ” This suit .

Clearpay Co founder and CEO Nick Molnar I'm proud to be able to promote “ Fashion democratization ”:“ Through this season and Roksanda And the Digital Fashion Institute (IODF) The cooperation of , Together we will his RoksandaFW22 The semi high definition is transformed into NFT, Expose many consumers to high-end fashion they could hardly get before .”

Many brands are trying to find the position of fashion in the emerging digital world of metauniverse , This digital world is still forming , Determine what forms of brand and what forms of brand need to be constantly tried and confirmed .

for example , The whole industry has seen the market opportunity of virtual clothing , But many brands are still selling digital versions of old clothes , One of the challenges they have to deal with is how to convert real-world clothing into digital versions , These versions can become the core digital products of the brand , And connect with physical products .

 What makes the real world feel unreal ? Designers began to explore fashion “ Meta universe ”


This time 2022 At New York Fashion Week , The designer Jonathan Simkhai Show it AW22 Digital wearable device series . This series is made by digital wearable device studio Blueberry Entertainment and “ Yuanjie real estate investors and developers ”Everyrealm Joint production . The designer's 11 The new season's shape is digitally reconstructed and designed , And launched the day before the brand entity Exhibition .

 What makes the real world feel unreal ? Designers began to explore fashion “ Meta universe ”


Jonathan Simkhai This digital show includes more than virtual clothing ,VIP Some of the guests are from fashion 、 Celebrities in technology and lifestyle industries 、 The media people 、 Stars and models , They all wear Jonathan Simkhai dress , Appear as a personalized virtual human image .

The designer Maisie Schloss Is seeking to create a more immersive feeling in the virtual fashion industry . During this New York Fashion Week , She fell in love with this digital fantasy , With 7 The foot high holographic model shows its own brand Maisie Wilen The latest series of .

 What makes the real world feel unreal ? Designers began to explore fashion “ Meta universe ”


At New York Fashion Week Maisie Wilen2022 In the autumn fashion show , Virtual models stand in a row , They wear digitally produced psychedelic prints and chic Internet style party clothes , The body is painted in blue and green , Sometimes blue light or bubbles will be emitted .

Schloss I've tried a pure digital show before . This New York Fashion Week release , She uses a mixture of numbers and entities , Pay tribute to the virtual world with a retro futuristic series . Models wear VR glasses , Wearing a glittering party coat and a backless dress .

 What makes the real world feel unreal ? Designers began to explore fashion “ Meta universe ”


Schloss call ,“ I really hope this show can be used as a study of the increasingly blurred boundary between reality and fantasy —— What makes real things feel unreal ?”

In order to present realistic holograms and AR imaging , The Yahoo team set up around models in the studio space 106 A camera , With 6K Resolution capture 360 Degree imaging , Show every detail of the dress . The whole series is also sold on Yahoo shopping website , Users of the website can make... In their personal space AR Try them on? . Responsible for Yahoo content innovation Nigel Tierney Express , The show is related to the fashion show “ Traditional passive viewing experience ” It's a long way off .“ We are considering entering a world like the pixel universe , And think about what this means for each brand ,” He added ,“ We no longer stick to what is displayed in traditional fashion shows .”

editor : Chen

proofreading : Zhang Yan

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