current position：Home>What makes the real world feel unreal? Designers began to explore the fashion "meta universe"
What makes the real world feel unreal? Designers began to explore the fashion "meta universe"
Whether you like or understand now ,NFT ( Nonhomogeneous tokens ) And metauniverse are becoming the standard in the fashion industry .
In the near future 2022 New York Fashion Week and London Fashion week were held in autumn and winter , In these two fashion weeks, which are famous for their cutting-edge and experimental nature , In addition to the return of offline physical shows , Designers are also increasingly accepting digital displays , Under the promotion of virtual influence , Designers are rethinking the boundaries of fashion .
2022 London Fashion Week is in progress , British ready to wear designer Roksand Become the first person to show off yuan fashion at London Fashion Week .
This time, ,Roksanda With the main sponsor of London Fashion Week Clearpay cooperation , Bring yuan fashion into fashion show .Roksanda Of NFT There will be three limited editions ： product 1（25 pound ） Is static 3D Clothing rendering and 2D collection ; product 2（250 pound ） It's a 3D Clothing animation rendering and 3D Object display ; product 3（5,000 pound ） It's a 3D Clothing animation rendering 、3D Show and Clo3d（ This is the software used to create digital versions of clothing ）. among ,3D Clothing animation rendering can be worn in a meta cosmic environment .
Roksanda2022 The finale shape of the autumn and winter series release show will also launch half height fixed （demi-couture） Digital version , The version includes AR function , Customers can... After the physical show “ Cloud try on ” This suit .
Clearpay Co founder and CEO Nick Molnar I'm proud to be able to promote “ Fashion democratization ”：“ Through this season and Roksanda And the Digital Fashion Institute (IODF) The cooperation of , Together we will his RoksandaFW22 The semi high definition is transformed into NFT, Expose many consumers to high-end fashion they could hardly get before .”
Many brands are trying to find the position of fashion in the emerging digital world of metauniverse , This digital world is still forming , Determine what forms of brand and what forms of brand need to be constantly tried and confirmed .
for example , The whole industry has seen the market opportunity of virtual clothing , But many brands are still selling digital versions of old clothes , One of the challenges they have to deal with is how to convert real-world clothing into digital versions , These versions can become the core digital products of the brand , And connect with physical products .
This time 2022 At New York Fashion Week , The designer Jonathan Simkhai Show it AW22 Digital wearable device series . This series is made by digital wearable device studio Blueberry Entertainment and “ Yuanjie real estate investors and developers ”Everyrealm Joint production . The designer's 11 The new season's shape is digitally reconstructed and designed , And launched the day before the brand entity Exhibition .
Jonathan Simkhai This digital show includes more than virtual clothing ,VIP Some of the guests are from fashion 、 Celebrities in technology and lifestyle industries 、 The media people 、 Stars and models , They all wear Jonathan Simkhai dress , Appear as a personalized virtual human image .
The designer Maisie Schloss Is seeking to create a more immersive feeling in the virtual fashion industry . During this New York Fashion Week , She fell in love with this digital fantasy , With 7 The foot high holographic model shows its own brand Maisie Wilen The latest series of .
At New York Fashion Week Maisie Wilen2022 In the autumn fashion show , Virtual models stand in a row , They wear digitally produced psychedelic prints and chic Internet style party clothes , The body is painted in blue and green , Sometimes blue light or bubbles will be emitted .
Schloss I've tried a pure digital show before . This New York Fashion Week release , She uses a mixture of numbers and entities , Pay tribute to the virtual world with a retro futuristic series . Models wear VR glasses , Wearing a glittering party coat and a backless dress .
Schloss call ,“ I really hope this show can be used as a study of the increasingly blurred boundary between reality and fantasy —— What makes real things feel unreal ？”
In order to present realistic holograms and AR imaging , The Yahoo team set up around models in the studio space 106 A camera , With 6K Resolution capture 360 Degree imaging , Show every detail of the dress . The whole series is also sold on Yahoo shopping website , Users of the website can make... In their personal space AR Try them on? . Responsible for Yahoo content innovation Nigel Tierney Express , The show is related to the fashion show “ Traditional passive viewing experience ” It's a long way off .“ We are considering entering a world like the pixel universe , And think about what this means for each brand ,” He added ,“ We no longer stick to what is displayed in traditional fashion shows .”
editor ： Chen
proofreading ： Zhang Yan
author[Heimin],Please bring the original link to reprint, thank you.
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