current position:Home>Netflix can't wait. It has lost 200000 users and will launch a low-cost subscription model with advertising before the end of the year

Netflix can't wait. It has lost 200000 users and will launch a low-cost subscription model with advertising before the end of the year

2022-05-15 06:39:36It information - it home

Beijing time. 5 month 10 Evening news , As report goes , Two people familiar with the matter said today , Streaming video service provider Netflix The employee has been informed , It is planned to launch a low-cost subscription model with advertising by the end of this year . obviously , The schedule is much earlier than expected .

Netflix Executives said , The company is planning on 2022 In the fourth quarter of, we launched a low-cost subscription service supported by advertising . meanwhile ,Netflix It's also planned to be around the same time , Start cracking down on password sharing between users .

Netflix

Netflix Last month I said , Plan to offer a low-cost subscription service with advertising , This shocked the media and advertising industry . Because over the years Netflix Has been publicly saying , You will never see commercials on its platform . Originally , The industry expects Netflix It will be a few years before this cheaper 、 Subscribed advertising services are supported by .

obviously ,Netflix Our business faces severe challenges .Netflix It was released last month 2022 First quarter results , The number of users lost 20 ten thousand , Shocked Wall Street . This is also self. 2011 Since then , The company has lost subscribers for the first time .Netflix It is also expected , There will be another decrease in the second quarter of this year 200 Million users .

In addition to advertising ,Netflix And ready to crack down on those who share passwords .Netflix Express , More than... Are expected 3000 Million American and Canadian families use shared passwords to access their content . On a global scale , There may be more than 1 Million households use shared passwords .

At present ,Netflix Provides multiple subscription services , Its most popular package is monthly 15.49 dollar . obviously , The cost of the new ad supported package will be lower .

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