Low reading rate of soft text? If you want to improve your reading rate, the key is to make good headlines

Bright headlines are the key to attracting readers to read , The title can convey important information to readers most intuitively , Let readers have a little desire to open an article .

A good title , It can not only increase the reading rate and click through rate of the article , At the same time, it can also make the article get twice the result with half the effort .

Article title 8 Great effect

Generalization Center

Full text clues

Attract readers

a phrase with a double meaning

Set up suspense

Emotion is substituted into

Symbolism

rhetoric —— Improve the expression effect

7 There are two Title Types

1． Numeric title

Digital titles are the most common kind of titles , Through specific figures, it can be concise and clear Of Express the main information of the article , Let readers know before they read the content , And here's a trick about numbers , Odd numbers attract readers more than even numbers .

2． Symbolic title

Sometimes add a symbol to the title , Can make the title more attractive , For example, adding an exclamation mark can make the tone of the title stronger , Adding an ellipsis can give readers curiosity and questions .

3． Visually materialize the title

Visual materialization title is also known as generation scene title , Often by using the first person or some sentences to describe the scene , produce “ Visual sense ”, Let readers “ be personally on the scene ”、“ empathy ”, So as to increase the appeal of the article ！

4． Shocking title

Shock headlines usually exaggerate the facts of the article , Achieve eye-catching effect , The most famous, of course, is “UC Shocked body ” 了 , Try not to use such titles , If you don't use it well, it will have the opposite effect .

5． Contradictory title

Most contradictory titles imply two contradictory views to attract the attention and discussion of users with two different views , Such titles are generally used in articles that require users to express their views or when they need to trigger and promote user activity .

6． Controversial titles

The controversial title is actually “ Speak ironically ”, Don't say it yourself , Contrast with facts or data, etc .

7． borrow “ celebrity ”

If our title can match celebrities , With celebrity gimmicks , It will certainly attract the attention of many readers .

Today, Xiaobian will teach my friends some tips for writing soft article titles , Make your article click through rate higher ～

Interest attraction

Compared with other types of articles , Soft text is an advertisement released by an enterprise 、 Articles to improve brand awareness , So the article should attract readers , The title should attract people with interests .

for example ：

《 I made money in a month in the whole Internet media 6 digit 》

《 May day promotion is strong , I can't write down the title at all 》

Freshness attracts

People are always interested in new people and things , We can take this as a breakthrough , Write soft articles with more news value . For example, use these words in the title of soft text ： Surprise 、 For the first time 、 In history 、 Ten million box office, etc .

for example ：

《 Quit Ali 50 Ten thousand year salary job ,30 He lived in seclusion on the island at the age of 》

《 Surprise ！ The mouse stole the shop 1800 multivariate 》

《 It's amazing that “ Japanese CD ”》

Move with “ love ”

We are surrounded by all kinds of feelings every day , affection 、 friendship 、 love . So the title can be used “ love ” To impress readers .

for example ：

《 This time he , I won't spend another $100 million on divorce 》

《3 How many people have sold their souls for the cash back of Yuan takeout ？》

Set suspense

Suspense dramas emerge one after another , Harvest full of praise , Almost everyone likes suspense drama , Because you never know what will happen next , Write soft text like this , From the title, we should set suspense , Let the reader read on with doubts .

for example ：

《 By the big boss “ Retirement ” A year later , Xiao Ma Yun has become like this ……》

《12 Years ago , that “ I'd rather sit in a BMW and cry , Laugh without riding a bike ” My mano , Have you married a rich family ？》

《 He “ lazy ” Admitted to Peking University ： Understand that , More important than talent and effort 1000 times 》

therefore , When my friends are writing soft articles , Be sure to take a title that goes deep into the user's Psychology .