How to promote the marketing plan?

Now there are many friends for the smooth progress of work or other things , The plan will be worked out in advance at the beginning . After all, only by doing well can we improve the participation and interaction of the audience . So how should a good promotion and marketing plan be done ？

1、 Have the idea of overall promotion

For example, promote a real estate , We should take the sales network as the route , Understand the subordinate branches and sales staff of the real estate , We should make the sales terminal directly face all levels of society , This is higher than the secondary sales network . Two main lines of on-site sales and targeted communication can be formulated , Make an all-round promotion .




2、 Set promotion goals

An enterprise wants to develop well , We should have our own promotion objectives , That is, the business goal of the enterprise , This is consistent with their own business objectives , These targets include sales growth targets 、 Market expansion objectives 、 Set brand goals 、 Corporate image objectives .

3、 Master appropriate promotion tactics

You can show at the sales center or hold a trade fair , The former can let the buyer know the information from all aspects , The latter will also stimulate customers' buying mood due to popularity and sales atmosphere , Make it easier for them to make a purchase decision . In addition, there can also be door-to-door direct selling , Find out the users who are likely to buy from the company data , Conduct door-to-door negotiation , Seek fixed-point breakthrough .

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4、 Divide the promotion stages

The promotion stage is the image introduction period 、 The formal promotion period is the three stages of the full promotion period . The promotion methods implemented in different stages are also different . The first 1 In the second stage, the image introduction strategy can be carried out through event marketing , Create some news hot spots to attract public attention . The first 2 Deepen the theme , Use a variety of marketing methods to carry out intensive bombing , Enhance awareness and brand image , In the last stage, the company's network resources and previously accumulated resources can be used to conduct personnel promotion and publicity by salesmen to these target customers .