current position:Home>22 rules that Xiaohongshu operators must know

22 rules that Xiaohongshu operators must know

2022-11-24 20:58:31Lu Baolin

一、Wrong knowledge about account weights

首先我想说的是,There is no account weight on the Xiaohongshu platform,As to why there is no account weight,懒得打

字,add a video~~

Xiaohongshu platform has no account weight


1、Frequent revision notes flow will affect the account?Will it lose weight??

Frequent modification of notes in Xiaohongshu will not lose weight!Some people who make Xiaohongshu say that frequent revisions of articles will lose weight,

实际上这种说法是错误的.First of all, the Xiaohongshu account has no weight.,The most recent creator of Little Red Book

Fangri officials have also clearly clarified this matter

Secondly, every time an article is modified, it will only be re-reviewed and recommended by the system,Re-review means re-recommend stream

量,nothing to do with weight


2、Whether to delete notes account?

没有任何关系,Bulk delete doesn't matter,won't drop likes,will not lose weight!The so-called batch delete

Besides the influence of notes account is wrong!

Recently, I used a little red book account that I played half a year ago,I wanted to transform, so I deleted a lot of notes in batches,

However, the account did not appear to be posting new notes and the traffic became worse,And I also with multiple bloggers to confirm this

事,They also deleted many times,没啥问题.so?Off the weight,不存在!

Of course some views,I think it will lose likes,off weight.I personally feel that for a lot of so-called free knowledge,

I really recommend everyone to verify for themselves whether it is correct?

我写的每一篇文章,至少要花5个小时以上,Strive to do every point will not perpetuated this misunderstanding,还

Can bring you some inspiration after deep thinking,these are my values,meaningless to others,道

hearsay unverified,太low的事儿,I will never do it.


3、Will it be affected if I frequently switch between multiple accounts on a mobile phone??

Will not be much of an impact,I have a few friends who are doing Xiaohongshu video porting,Often one device switches between multiple accounts

号,Move the Douyin video to Xiaohongshu to get traffic,However, it did not appear that the account flow was affected by switching logins.

量的问题.

Similarly, switching and logging in with one account on multiple mobile phones will not cause too much problem


normal operation,Don't need to do this operation,if you are still worried,Then on a single machine

just an account,The most important thing is to spend time on content,Don't wave where these details details

费精力


4、I have received a violation notification from the system,Will it affect account weight and traffic??

并不会,If the prompt violates the,Just change it to normal,It will not affect the subsequent flow of notes

和“so-called weight”


5、My account has been violated before,The amount of reading has been very little recently,Do you want to keep an account??Or change the weight

新玩?

The Xiaohongshu platform does not require an account number,This so-called coquettish operation is all nonsense.,Violate the rules and learn your lesson,没

If there is a title,You don't need to change your number,It is important to learn to obey the rules of the platform,followed by previous violations

It will not cause your subsequent account traffic to drop


6、Just apply for account,An old account that has not been used for a long time,Do you want to keep an account?

不需要,真的没啥必要,no account weight,There is no need to increase the weight of the account by raising the number.

说了

Is the flow of notes good?,Mainly depends on the following4个因素:

1、【写笔记】Does the topic of the note itself have traffic?,受欢迎?

2、【被推荐】Keyword layout of notes(The system recognizes what exactly you wrote?Corresponding push to

目标人群,Rather than being randomly pushed to various groups of people)

2、【被看到】After the notes were exposed,Are the cover and title attractive to click and read?

4、【被喜欢】Whether the content of the notes is disseminated(easy to like,收藏,评论,关注)

Among them, the dissemination of content has the greatest impact on the flow of notes,也是最难的,not simply say you

Written notes are valuable to users,It is dry goods that can get good traffic,被点赞,收藏,comment hidden

with complex user emotions and behavioral psychology


总结:

There is a big mistake that is,Little Red Book platform does not exist at all【账号权重】,之所以大家

There is a flow difference,最根本的原因,It is also the question that everyone is least willing to admit.,own note writing

force is very unstable,sometimes in good shape,The flow of written notes is better,You should have something like this

感觉吧?


But most of the time you don’t have a keen sense of traffic,You can't perceive how to write is what users like

的方式,Your user preferences also lack a thorough understanding of,I just write whatever I feel like writing.,

Or have a writing plan and stay on a shallow plan

Secondly, it is not a note that you put a lot of effort into writing,Do you think it's really dry,Good notes will flow

好,This state of feel good is very subjective,From the standpoint of a bystander,they put your pen

Ji often has black question marks on his face??

And even if it is a really dry article,It may not be good flow,Those dry notes with good traffic are often

是“It looks dry”,actual mediocre notes,Because notes are good and notes are hot ,压根就是

两码事,Look at the accounts of various knowledge sharing,I learn a lot every time,but most people,都

don't like this content,比如我的文章?You should like and share!


Finally, I suggest that everyone should spend their minds on how to write high-quality content.,Like to study your user groups

什么!


As long as you don't deliberately fight against these rules of the platform,就不会有什么问题,After all, the traffic you want to get can be

Is behind the phone one by one person,The notes you write to satisfy people,rather than to satisfy

平台的规则,不要舍本逐末,Even if you keep yourself safe and abide by the rules of the platform,get better

Is the flow?不见得吧,Who can't be a good student??


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二、Xiaohongshu note marketing was detected


1、Comments section was asked where to buy,I was reported after replying,Does it affect the account??

Slight words will delete your comment,If it is serious, the comment function will be banned


2、Someone wants to contact by private message,I was reported after giving,Does it affect the account??

First send the contact information in a private message,is easily recognized by the system,This is a very dangerous drainage

方式,We would have abandoned the drainage way

其次,Private message reply contact information,It is likely to be reported by peers with screenshots,钓鱼执法,很危险?

Finally, sending a private message to contact information is easy to be banned by the system,if comment/If private messages are forbidden,第一次禁言

48小时,second silence7天,The third ban is a permanent ban,Report too much,The system will directly seal the number,

I was previously blocked by private letter drainage


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三、The problem of poor note flow in Xiaohongshu


1、Will video notes be better than graphic notes??

Whether the traffic is good or not depends solely on the display form of the content,It cannot be absolutely said that video notes are better than

Good flow of graphic notes

不过整体来看,People's consumption of content on the Internet is becoming more and more video-oriented,因为视频更直观,

It is not like graphic notes that need to spend time reading and thinking carefully,Think about yourself if you would prefer to get lost in the video

呢?从这个层面上来说,Video is easier to read and loved by people,traffic will be better

The advantage of video is that it can pass through the scene,音效,节奏,Special effects to quickly display the content more thoroughly,and let people

看得爽

但是,Or to see your specific content is more suitable for what kind of form,For example, some content text description is easy,

It's hard to tell from the video,This time the text is better

The most important thing is how well your content itself,and how to present it so that people can more easily understand and identify with,这才

It is the root of whether the flow is good or not!It is not purely due to whether the traffic is good or not, whether it is video or graphics,There is no platform

Support video content,Claims that video content is highly weighted,learn to relative、理性、look at it objectively


2、Account traffic is very unstable,There are a few articles with good traffic,最近都是100multiple reading,我的账号是

Is it limited??

First of all, is not notes only100Multiple reading is current limit,The content of the notebook itself is of poor quality,也会出现这种

情况

The second account flow instability is not a platform,Everyone is facing the same set of rules of the game,流量不稳

The main reason is that my writing ability is not stable,The resulting difference in content quality,The previous traffic

好,Most probably because“运气”

Normal accounts will have great fluctuations,Bloggers with strong creative ability will also have fluctuations,There is no big blogger

Every article is a bombshell,However, the majority of cases, excellent blogger can eat would-be accessible flow of writing

方法,If the articles are all stable accounts,是不正常的,90%have done data


3、My notes traffic was very bad,Do you want to brush some data?


First of all, I think it is necessary to figure out what is the ultimate goal of making Xiaohongshu,It's for the vanity indicator of traffic?还是

In order to allow yourself to make some money?要问问自己,如果流量不多,粉丝不多,But making money is better than others

多,will you be happy?

A friend of mine is a small business,I am busy doing traffic on Xiaohongshu every day,However, the traffic she obtained and the speed at which she made money

度,并不对等,I think it's down to“traffic slave”

其二,Brushing the data will not essentially bring you new traffic,It's okay to like the Arabic numerals

提升的,If you want to promote the algorithm to recommend more traffic by swiping data,别想了,不现实

其三、If you brush data forKPI好看,Look good to advertisers,face to face,maybe do it

Human beings sometimes need a little non-existent thing to maintain the so-called“面子”和“场面”,如果你觉

It is necessary for you to do,If you can solve problems through ability and thinking,I suggest you don't need to go at all

这种“false shortcut”


I don't like doing things that don't play a key role.,浪费时间和金钱,Also my inner values

I think it's quitelow的一个事儿,In the final analysis, I still have confidence in my ability to operate.,like you have money to buy

数据,Might as well study how to play French fries,真实的流量,French fries are so cheap right now

Finally, many novices like to participate in mutual praise groups,What I can tell you here is that,Accounts are often do thumb up

marked by the platform,easily detected by the platform,Secondly, the platform can also detect the source of your note traffic

External link sharing,Swiping data will affect the open creator and the creator's inspection period,Notes that have been praised by each other meet and are cited

Also can appear out of condition


4、Why do I write notes very carefully,I think it's high quality,But there was no good traffic?content quality is

The king is wrong?

Whether a work can be popular does not depend entirely on the quality of the content,Also depends on the dissemination ability of the content.

When you release notes,The system can only use likes,评论,收藏,Sharing and other interactive data to determine the content

受欢迎程度,And whether to recommend your notes to more people?Algorithms are just machines after all,no sense

情,There is no way to identify whether a note is really good,The system can only detect what is written in your notes,

and send it to those who are interested.while the person who read the notes,Whether you like notes is the key to whether you can have traffic

用心程度≠优质笔记≠用户喜欢看

So when creating content,Don't put all effort into improving the quality of content,But think about

Under the premise of ensuring a certain content quality,Think about how to make the content easier to enter the hearts of the audience,Motivate them

绪,让他们理解你,认同你,与你交流,帮你扩散,After all, no one will like your work,

叫好不叫座.


5、My flow is too bad,Is it easy to gain fans only by constantly rubbing hot spots??

Rubbing hotspots is just a way to get traffic,Because hotspots are equivalent to traffic pools that people focus on at the moment

But the more important thing is not to rub hot spots,Or to have the flow forced to put a hot hard,but combine yourself

positioning thinking,I want to understand what a problem is by rubbing a certain hot spot?Can it be used better than other hot people?

account for a more valuable note,allow them to see new angles?

For example, in the Luo Zhixiang incident,Some new media people use this to talk about how women can be themselves in love,Some said to women

权,Some said to time management,This is all a different Angle

Hotspots related to oneself,Have a reasonable angle and value output,可以去写


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四、The secondary factor and notes flow has little to do


1、基础数据

There are many rumors out there,By manufacturing basic data,Do some likes after the note is released,收藏,能让你的

Notes get more traffic,first of all this is really naive,Do these data basic won't have any effect,反而更

more psychological comfort

首先,Each account on the Xiaohongshu platform is tagged,And the accounts that make data for you are some accounts that are often given to you.

别人点赞,favorite account,The interest tags of these accounts are very confusing,This is how you count your notes

据,Extremely easy to be found that risk control system,So the reason why you often lose data is also here


其次,The traffic source of each note has a buried point,Interactive data such as your notes from the keyword

搜索?Account Search?系统推荐?Or off-site link sharing?These can be detected,And if your mutual

Most of the dynamic data comes from the words shared by external links,this is not normal,will trigger wind control

检测,Coupled with the reading time of these data on the notes,完播率/读完率,跳出率,主页浏览率

等,It is easy to tell that this is brushing data

So this is why everyone came up with the idea of ​​controlling the data ratio when swiping the data,but you still can't help

Labor intervention data can also make the granularity so detailed


而多数情况下,People think that doing a little data can improve the flow of notes,This is a typical misattribution..

For example, you have written several notes, and the traffic flow is very poor.,So you feel that you need to make some data for the new note,笔记发布

后,It just so happens that your note is because the quality of the content itself is better than the previous traffic,At this time you swiped the data

Don't you make a judgment and think that the brush data is working??it's naive?样本数量太少了,并不说

Clear data has worked

If you really have a role,That should be the more you brush,bring in more new traffic,Entering this positive cycle

对,Did you actually find it so??并不是吧

So the basic data,In my point of view to treat it as a lever to move more traffic operating strategy,There is a

low的玩法,一厢情愿


2、When is the best time to release traffic??

The impact of the first release time on the flow of notes,is not an important factor at all.,Couldn't even can be ignored

计,rules that give you a time to post,Or speak the truth,I'm so proud

To be objective,If your content is emotional,need to arouse emotions,可以选择

post at night,Because at that time most people have let down their guard,It is easier to let your emotions be controlled by the content

调动;

If biased towards rational,need deep thinking,Option to post during the day;

If you read the content of the time is longer,Choose a time when people can spend the entire time swiping content,比

such as after a meal,睡前;If the content time is relatively short,Select fragments released time and the whole time,比如上

on the way to get off work,饭后,睡前;

If you are doing delivery,To consider whether your commodity purchase decision is a rational decision or an emotional decision;

If you want to be human,If you want someone to walk into your heart,Most people are more active during the day,晚上

比较多愁善感;

If the work has no characteristics or appeals,Then choose a time period when your fans are active,可以

Quickly get some starting data,Herding.

However, the release time of the work has a great impact on the final performance of the work,Still just an assist,not the main attack


3、How long is the recommended time to post the video??


You may think that the length of the video is just right,easier to read,Also can bring more ideas flow,实际这

This effect is completely negligible

原本1A video that can explain clearly in minutes,No need to gossip5分钟,5Minutes unclear video that

split into multiple videos,Each video only needs to clarify one question,The ultimate consideration is how to

Tell the content frequently,Speaking vividly,interesting,instead of how long


4、end of [email protected] captain and official account can promote traffic to recommend?

@Chances of being officially recommended,It's like winning the lottery,Writing your own notes is king,Ask for an official translation

倍,Belongs to the typical Xiaohongshu superstition


5、Xiaohongshu new account support,What kind of support will you give?

There is no so-called new account support,Some people find that the first few notes published by the newly applied account have a higher flow rate than notes.

较好,So I came to the conclusion that this is the new account support mechanism of Xiaohongshu

In fact, all the contents of Xiaohongshu are fair,using the same algorithm,There is no new account

supported rules,The Xiaohongshu account I applied for is not available30个了,Some post notes on new accounts,也会出现

Only a few hundred reads,But the follow-up notes are of good quality,It will still flow well,你们有

Who has bad traffic during the new account period,举个爪我看看!

So this statement still belongs to“幸存者偏差”,with very small samples,to draw a generalized conclusion

论,Secondly, there is no such saying that if the new account is not good enough to post notes, it will affect the subsequent algorithm recommendation,but from a

It's right to start with a serious attitude..


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五、Note violation current limit

About Little Red Book Violations,Add a video to explain in detail the logic behind the violation of Xiaohongshu’s notes!

The little red book notes violations of logical relationship

1、Xiaohongshu system notifies violations or notes are sick,How to deal with it is more appropriate?

System Notification Violation,直接修改就行了,won't cause any problem,The so-called second violation will result in loss of authority

heavy this statement is wrong


2、I want the user to be more interactive,How to guide users to leave comments in the article??


can say in notes:“有问题大家留言”,“Where do not understand everyone leave a message”,Or such as setting up a

topical discourse,比如:It's really hard to match my floral shirt,I don't know what will happen to you

搭?”,but cannot be induced by means of interests,比如“In the comments section10位送出XXXX”

3、i want to do a sweepstakes,Those who require participation must pay attention to the account,Will this be limited?

This kind of circumstance belongs to the induction of attention,is the way you pass benefits,Induce users to pay attention to your Xiaohongshu account,在

Little Red Book is illegal.

Secondly, this method can really increase fans,But the fans brought in are mainly for the benefits of prizes,而不是真的

like your content,Later you stopped the lottery,For this group of people, the value that can be given to them is over.,你

Fans will drop when new notes are released,The main thing to consider when doing a lottery to obtain traffic is,

How to monetize the fans gained by lottery


4、My notes are clearly fine,Was prompted by the system that the picture contains a watermark,The latest hair video rapture

Showed a violation,Does this affect the account??

图片2is a system notification,It's not that your account is in violation,You can see that the notification icon is a small la

叭,而图1That's the real record violation.,Generally, the potato steward will remind you that there are violations in your notes and you need to modify them.

At this time, check whether your notes contain sensitive words,marketing information, etc.,Just make the corresponding changes.,修

Will review again after changing,After through normal push,There is no such thing as reducing the account weight,everyone don't

Do you dare to modify,worry about secondary violations,没什么大事,图1It's my own notes that violated the rules.,I fix it directly

改,After the review is passed, the flow of notes is still strong,这种情况我遇到过很多次

Therefore, the Xiaohongshu platform does not have all kinds of conspiracy theories of driving and suppressing talents that everyone misunderstands,There are also various

An illegal account is to reduce the weight,This is typical for Xiaohongshu“迷信”.Everyone produces high quality with heart

Notes is ok,Modify if it violates the rules,even if you are marketing,Don't deliberately fight against the rules of the platform,而

is to change your strategy,顺应规则

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author[Lu Baolin],Please bring the original link to reprint, thank you.
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